Review: Martini & Rossi Fiero

Review: Martini & Rossi Fiero

Fiero is Martini & Rossi‘s answer to Aperol, although unlike that iconic spirit, Fiero is actually a vermouth — an aromatized wine — not a distilled product. The new Fiero is actually a relaunch, the line having originated in 1998 as an “orange vermouth,” and only now revamped and reintroduced into a market that’s hungry for bitter liqueurs.

Fiero — a “blend of white wines and botanicals including Murcia orange peel, artemisia absinthium, and artemisia pontica” — immediately cuts a strange profile. Notes of fresh orange oil and bitter root notes are evident on the nose, giving the nose more of an amaro character. On the palate the beverage is more complex, sliding from bitter orange peel to notes of cloves and a heavily gentian-like character before coming full circle: The finish is brightly fruity, with a strong thread of citrus — both orange and lemon — punctuating the surprisingly sweet reprise.

Ultimately, Fiero lands in a strange middle ground among Aperol, Campari, and Lillet Rouge, and while it’s an imperfect replacement for all three, it can easily pinch hit for all of them — or even a sweet vermouth — to give a cocktail like the Spritz a lower-abv spin. Give it a whirl.

15% abv.


Martini & Rossi Fiero




Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content creation company.

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