JD jumped into the honey-flavored whiskey market and made massive waves. Why not try it again with cinnamon?
Tennessee Fire is a classic cinnamon-infused spirit, with a nose that’s immediately redolent of Red Hots, but not overpowering. The body is more quiet and candylike than, well, fiery. The palate starts off sweet, with vanilla caramel notes, essentially classic JD, with the attention of some apple cider character in the mid-palate. The cinnamon comes along later, well tempered with plenty of sugar to keep the cinnamon candy notes from searing the roof of your mouth. This is fine — no one is drinking these whiskeys because they enjoy pain — but Jack’s rendition ends up a little over-sweetened, the way too much Equal leaves a funky taste on your tongue.
The bottom line: JD may have mastered honey, and Tennessee Fire is mostly harmless, but I think other cinnamon whiskeys do this style better.
The test launch of “Jack Fire” (as you are invited to call it) begins in April in Oregon, Pennsylvania, and Tennessee.