Review: SelvaRey Coconut Rum

Review: SelvaRey Coconut Rum

SelvaRey — best known as Bruno Mars’ rum company — is out with its newest expression: Coconut. No huge surprises await here. This is a two year old rum, filtered to clear, infused with “a velvety coconut essence.”

As coconut rums go, SelvaRey doesn’t exactly raise the bar. A bit harsh on the nose, the aromatics are driven more by industrial notes than coconut, coming across as neither sweet nor particularly tropical, with more of a toasty milk chocolate and graham cracker character wafting from the glass alongside the boozier notes. I was expecting a rich and sweet character on the palate but was surprised to find a rather quiet, somewhat watery experience in the glass. There simply isn’t enough coconut flavor in the mix to really resonate here — again with industrial and vaguely sweet elements taking center stage — with the finish strangely taking a trip from thin to rather gummy in texture.

Try Rhum Clement’s coconut liqueur as an alternative.

60 proof.


SelvaRey Coconut Rum




Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content creation company.

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