Leave it to Smirnoff to invent a whole new category of booze. As it did with Smirnoff Ice, now the company as it it again with Smirnoff Ice Electric. Available at first in two flavors, Ice Electric is a non-carbonated beverage that comes in a resealable, 16-ounce plastic bottle. It looks like a Gatorade because it’s supposed to look like one, the idea being that you get hydration and a little buzz in a package that you can still take to the beach and sip on from time to time. The alcohol inside is non-carbonated malt liquor, which shouldn’t come as a surprise.
As with a real Gatorade, these are beverages better identified by color rather than ingredient, designed not to dazzle an audience but to liven up outdoor festivities. Do people care whether or not their fruity malt beverages are fizzy? I’m not sure… but I’m willing to at least give Ice Electric a try.
Both are 5% abv.
Smirnoff Ice Electric Mandarin – Tastes largely as expected, like orange Kool-Aid with a slightly bitter edge from the alcohol. Only semi-sweet, it is fortunately restrained on the sugar front, letting a lemon-lime character take hold on the finish. B-
Smirnoff Ice Electric Berry – The “blue” flavor. A general raspberry/strawberry mix, slightly sweeter but more artificial tasting than the Mandarin, and a bit funkier on the finish. It’s not really offensive, but like the Mandarin, not entirely memorable, either. C-
each $8 per 15.9 oz. bottle / smirnoff.com
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