Another day, another makeover: this time we see Barton’s 1792 expression getting an overhaul on the packaging and marketing, resembling something heavily influenced by early 20th century/Art Deco aesthetic. While we’re assured that the ingredients inside haven’t changed, this is also the kick off to a campaign featuring new varieties of 1792 including Single Barrel, Barrel Strength, High Rye, and Sweet Wheat somewhere in the not too distant future. Barton has also updated its website to reflect the new campaign. 
The Wall Street Journal‘s Lettie Teague takes on ten myths commonly told in the wine world and attempts to find the truth behind each one. Veteran vino drinkers won’t find anything new here, but folks new to wine may find this article useful to keep in mind while looking for their next bottle at a shop. Elsewhere, Business Insider tells us about the 9 types of wine we really ought to be drinking. [WSJ]
Bourbonr reports on the arrival of new 17 year old Wild Turkey. “Master’s Keep” comes in at a paltry 86.8 proof, with some cryptic notes on the label and the bold slogan “crafted with conviction.” No word on release date yet, nor price tag. [Bourbonr]
Got C$140,000 to spare? If so, Dalmore’s got your next investment ready to roll! The Spirits Business is reporting that the Signature Liquor Store in Vancouver has a set of four single malts ranging from 42 to 46 years in age for sale starting today. By comparison, it is important to keep in mind that C$140,000 was the last going price for the Toronto Maple Leafs hockey franchise. Oh, Canada! [The Spirits Business]
And finally today, our pals over Winebags.com do a heck of a job with their Vine Daily columns, and this infographic detailing how the world’s alcohol is made is simply outstanding. Worth pouring a glass of your favorite and studying over a long period of time. [The Daily Vine]
Budweiser, that firm pillar of macrobrewing, is pleased as punch to announce a new product extension under the Bud Light umbrella. The Mixxtail series of pre-made cocktails will make its debut next week in Firewalker, Hurricane, and Long Island flavors. Not to be confused with the Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita macro cocktails it also makes. [STL Today]
In other Bud news, its now infamous TV ad has sparked up vigorous and frothy ire in the halls of Congress. Not really known for its rapid work output, collaborative spirit or can-do attitude, our national legislators surprisingly stood tall and valiantly defended our right to sip Pumpkin Peach Ale. [The Daily Beast]
In less “Bud”dy -like news… Hollywood director Brett Ratner is suing Heaven Hill Distilleries (which filled its 7th millionth barrel in a ceremony held yesterday) for allegedly trying to block his future plans in delivering a premium whiskey to market with Diageo. Ratner’s Hilhaven would be distilled in partnership with Diageo, and Heaven Hill is attempting to block it due to the two names being so similar. Ratner has now counter filed, alleging that consumers would simply associate the name with his house (Hilhaven Lodge) and the lavish parties he’s known for throwing at the estate. [The Spirits Business]
And finally today, Diageo is preparing its second special edition of Johnnie Walker Blue celebrating the lunar new year. Blue Label Year of The Ram will be in limited offering at a price of $260 for a 750ml. bottle. And apparently if you put four bottles side by side a Chinese scroll painting will appear. No word on what happens when you sync up your drinking with The Wizard of Oz and Pink Floyd’s “Dark Side Of The Moon.”
While everyone is still foaming at the glass about the recent Budweiser brew-ha-ha, a small article published in USA Today has passed by with relatively little fanfare that has a direct impact on brewers big and small: there’s a barley shortage looming. [USA Today]
So now we’ve got too much demand for barley for beer, and we’re supposedly (but not really) in the midst of a bourbon shortage, but it seems as if there’s an abundance of vodka (both flavored and unflavored) ready for the taking. And if you’re in Russia, it’s now available at cheaper prices! [CNBC]
The Distilled Spirits Council released its 2014 annual report, with great news for the Bourbon and American whiskey industry: We’re doing great! DISCUS Chief Economist David Ozgo reported on Tuesday that Bourbon and Tennessee Whiskey sales volumes were up 7.4% over last year, bringing in an extra $2.7 billion in revenue. Irish Whiskey and Single Malts grew 9.1% and 4.6% respectively. While flavored vodka sales saw a decline, traditional vodka volumes increased 3.7%.
Get ready Baltimore: Drizly launches here on Thursday. The alcohol delivery app will be working with local stores to bring the best booze right to your doorstep. [Baltimore Magazine]
And finally today, Glenrothes is readying an expression from 1968 which will be available in March to world travelers, specifically those in Singapore. The single cask is housed in a handmade crystal bottle made by a Portuguese craftsman and will set you back £5,500. Failing a sellout in Singapore, a worldwide release is planned for later this year.
The experiment known as the Single Oak Project will at last be reaching its conclusion after sixteen rounds and 192 barrels of bourbon. This final round will focus on number four char level barrels and stave seasoning of six months. The rest of the variables (recipes, entry proof, and grain size) will change. As of last tally, barrels 82, 109, and 111 were all in the lead, and if you haven’t already, you can cast your vote on the project’s website. Check out our thoughts on the project thus far. [Single Oak Project]
In other news, three days out and people are still up in arms over Budweiser’s Super Bowl ad taking a shot at craft beer drinkers. Bud’s VP has now come out saying there was “no offense” intended, but it seems hard to take the jab on the chin any other way.
Should the definition of Tennessee whiskey should be expanded? This surprisingly articulate article from Jackyl’s lead singer/chainsaw player Jesse James Dupree makes a compelling argument for the case. [The Tennessean]
And finally, today the Spirits Business takes a look back at ten of the most definitive moments in the history of Scotch. It’s a solid (and brief) lesson that serves as an introduction, but also whets the curiosity enough to dig deeper into the spirit’s history for more interesting tales. [Spirits Business]
A company in Oregon wants to make craft beer out of recycled wastewater. There’s certainly an argument that this is not innovative, as a few craft breweries are already unintentionally engaging in this process. [NPR]
The demand for Japanese whisky is still hot with no signs of slowing down. The Spirits Business reports that a recent Hong Kong auction far exceeded earlier sales estimates, with the Ichiro’s Playing Card series attracting considerable interest. [The Spirits Business]
Good news for winemakers: Shipments were up in 2014 both domestically and internationally. The Wall Street Journal takes a look at where all of this wine is being shipped to and consumed.
In science news, researchers have found that moderate alcohol consumption can reduce the risk of heart failure but significantly increases your chance in developing cirrhosis. Compounds found in beer could potentially fend off Parkinson’s Disease, and alcohol consumption before bed alters sleep patterns. Wired magazine (and Drinkhacker boss Christopher Null) puts five different wine stain removers through the paces. In science fiction news, io9 takes a look at the worst liquors in all of explored space.
Congrats to Wild Turkey’s Eddie Russell, who has been promoted to work alongside his father Jimmy as Master Distiller. Eddie’s been at the distillery for 34 years, working every position imaginable at the distillery. But it wasn’t through nepotism that he won the job. In fact, in an open letter to the press this morning, Jimmy admitted that he “made him do every job there was, even cutting the grass, so the other employees wouldn’t think I was showing him favoritism. I was probably a lot harder on him than I needed to be, but it was all to help him get to this very special moment today.”
Eddie’s wasting no time getting to work, with his first creation coming down the pipe later this year, and it’s one that Jimmy believes is one of the finest he’s ever tasted. There’s also a new Russell’s Reserve in the works for later this year as well. On behalf of everyone here at Drinkhacker, a raise of the glass and warmest wishes of good luck!
While there’s a constant onslaught of bourbon shortage news — the latest being Four Roses discontinuing its Single Barrel Limited Edition — the word from Scotland is that there’s a whisky crisis brewing quietly. With import taxes being quite high, distilleries are looking more and more to exports and less to the mainland UK, which would create a scarcity of rare and high end scotches for sale. [Telegraph UK]
In beer news, the Boston Globe files a report on the cult of craft beer drinkers and the lengths they go to in order to secure a bottle of rare and desirable expressions. In other news, Anheuser-Busch is buying up yet another craft brewery. The lucky beneficiary this week: Seattle’s Elysian Brewing. [Boston Globe]
The paper of record takes on yet another trend taking hold with drinkers: health-conscious drinking. Profiling such drinks as gluten-free beer, lemon juice-beer hybrids, and kombucha tea, it appears this is a trend with legs. [New York Times]
Drinks International surveyed 38 of the top 50 bars in the world and then added another 50 bars voted upon by its academy to find out the best-selling and top-trending brands behind the counter. Lots of usual suspects (Bacardi, Tanqueray, Plantation) at the top, but the inclusion of Del Maguey mezcal as the #1 pick made our ears perk up a bit. A very interesting and unexpected selection. [Drinks International]
Kudos to the bourbon wizards at Angel’s Envy, whose latest campaign “Toast The Trees” will donate $10,000 to the Arbor Day Foundation. The donated funds will be used to plant 2,500 white oak trees in the Appalachian Mountains this upcoming spring in areas littered with abandoned mines. Always good to see another company becoming a good steward of the environment. [Angel’s Envy]
With Scotch sales slumping a bit globally, efforts to promote the spirit are starting to shift into a higher gear, especially with Beam Suntory. The Providence Journal talks with Beam reps about getting younger people to try, and like, the peated stuff. [Providence Journal]
In science news: researchers believe that alcohol may actually disrupt sleep instead of improving it, but moderate alcohol consumption can actually reduce the risk of heart failure and potentially aid in reducing alcohol-induced stress.
And finally today, after a few delays, Diageo is ready to introduce a quirky new spirit to market. The gin-sake hybrid Jinzu infused with cherry blossom was the result of a mixologist competition held in 2013, and will retail for about $45 per bottle. [Evening Standard]