Rob Theakston
Everyone loves a good story, and to spin a good yarn around an original tale is becoming a talent synonymous with spirits industry. A brand simply can’t stand on its merits alone anymore. A successful product launch now requires no less than a multi-million dollar yacht, international release parties, the courtship of the tastemaker kings…
Without question, one of the busiest recipe holidays of the year for us is St. Patrick’s Day. For those content in drinking watered down beer with green food coloring or a straight shot of Jameson, the answer is simple: Keep doing what you’re doing. However, for those desiring a bit more in their festivities and…
If Colonel Blanton is the Louis Armstrong of the bourbon world, there is no question that that bellowing, boisterous Booker Noe is its John Coltrane. His larger-than-life presence dominated the bourbon world during a time when personalities were less idolized than today. So it is most appropriate that on the silver anniversary of creating the…
When we approached Beam for a few ideas for mixing Booker’s Bourbon in a cocktail, they were caught off guard. Apparently, no one’s really requested them before. So Beam got together with resident mixologist Bobby G, who hit up a few friends to contribute some ideas. All of these recipes aside, we’re going to side…
While a good portion of the United States is currently digging itself out from a rather harsh winter filled with ice, sleet, snow, power outages, and traffic accidents, the folks down in the Big Easy (where our intrepid Editor-In-Chief recently spent some time) are gearing up for Mardi Gras. We’ve collected a few recipes to…
This year Ellen DeGeneres hosts the 2014 Oscars, and thankfully Seth MacFarlane lowered the bar so low in the expectations game that DeGeneres has nowhere to go but up. In fact, she did a great job in 2007 and presuming no disasters she’ll be great again this year. Meanwhile, we’ve received a few recipe ideas…
Along with bone-chilling temperatures for most of the nation, love is indeed in the air. And as always, we present a nice assortment of cocktail recipes to keep you warm and well-served during this most festive of holidays. Chandon Rosebud 4 raspberries 1/3 oz fresh lemon juice 3/4 oz gin 1/4 oz simple syrup 2…
In America, the Super Bowl isn’t just a game, it’s close to being a national holiday. This year, the Broncos and Seahawks are getting ready to battle it out in the sunny, balmy climate of East Rutherford, New Jersey. While people usually gravitate to more traditional fare for game time (hello, Pabst fans!), here are…
Make no bones about it: it is very, very cold out for a good percentage of the nation. The high for today in my neck of the woods is 9 degrees Fahrenheit with a wind chill of -7, and that was at 10am this morning. If you’re in the same situation, here’s a few quick…
Perhaps the most troublesome trend from the announcement of Suntory’s potential purchase of Beam yesterday is the stench emanating from that petri dish of democracy, the anonymous reactionary commenter festering in pockets of news web portals and its hydra-headed cousin, social media. Some of the contributions have been a bit disturbing and mildly ill-informed. In…