Flavored vodka gets a whole new whaaaaaa? factor with the release of Exclusiv XO Napoleon, a brownish-colored vodka that is made “with natural brandy flavor and caramel added.” This may look like brandy — and that big “XO” on the front has to earn the award for the most misleading liquor designation of all time — but rest assured it’s really a flavored vodka, colored brown.
The company offers this by way of an explanation, “This is the first vodka of its kind, which uses 5-18 year old brandies to create an authentic XO flavor. Our goal in creating this product was to give our brown spirit drinkers an affordable taste alternative.”
Sadly, Exclusiv, which makes a perfectly credible straight vodka in its Moldova home base, has created a misguided monster with XO Napoleon. It certainly looks the part, a lovely iced tea-brown in color, but from there things just get weird. The tea character carries over into the nose, which comes across like weak Lipton spiked with Sweet’N Low. That’s a close approximation of the body, too — plus a little bit of dried leaves, a bit of sweetener, and a bit of rubber. There’s literally nothing here that resembles brandy in even its most simplistic, basic rendition. If you told me this was another tea-flavored vodka (a trend which seems to be winding down), I’d believe you, but I’d tell you I’d had better. For something that’s meant to approximate a brandy — no matter what the price — this simply doesn’t work.
While Exclusiv’s idea of bringing brandy, or at least the idea of it, to the masses for $10 a bottle has some semblance of a good idea within, its execution is basically a disaster. The fundamental flaw with XO Napoleon: There are plenty of $10 brandies on the market that are actually made out of brandy and which are far more interesting than this.
D / $10 / exclusiv-vodka.com
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