Pepsi and Mountain Dew to Offer Cane Sugar Versions
“Mexican Cokes” — imported cola sweetened with cane sugar instead of high fructose corn syrup — are all the rage right now, mainly because they’re perceived as a healthier (or at least less full of chemicals) way to drink soda. Many believe they taste better, too, but side by side, tasted blind, the differences are nearly impossible to discern.
Either way, Pepsi now says it’s bringing a cane sugar-sweetened soda to the U.S. for real, no trucking bottles from across the border required:
This year also brings some new introductions, graphics and packaging innovations from PepsiCo, for which the company has high expectations. In CSD flavors, PBV will add Mountain Dew Voltage, which was the winning flavor in the brand’s Dewmocracy campaign. In the middle of April, PBV also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar. For the flagship PepsiCo brands, Pepsi, Diet Pepsi, Mountain Dew and Sierra Mist, PBV also is beginning to distribute the brands featuring their new redesigned graphics and packaging, which is part of a holistic campaign aimed at drawing in younger consumers. PepsiCo also is launching a new advertising campaign with the release.
Looking forward to trying Pepsi Throwback alongside Pepsi — a “Pepsi Challenge” for the ’00s — when it’s released in April. But seriously: a cane sugar-sweetened of the antifreeze-as-soft-drink known as Mountain Dew? What’s the point of that?
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