Review: Jameson Wild Sloe Berry Bitters

Unveiled for Tales of the Cocktail 2015, Jameson released its first-ever bitters, taking them to an unexpected and exotic place: the sloe berry.

The sloe berry is primarily known — OK, exclusively known — for its use in sloe gin. Here, Jameson blends up sloe berry distillate, Jameson whiskey, a mix of bittering agents that includes wormwood, gentian, and ginseng, plus a bit of caramel color to produce a distinctive new bitters.

The nose is distinctively tart and fruity, backed with an appropriately root beer overtone. On the tongue, it’s (of course) quite bitter, but not as tough as you might think, with the tart sloe berries offering some balance. The finish sticks closely to the gentian/wormwood playbook, which is really just what you want from a bottle of bitters.

Of course this is not meant for solo consumption, and the sloe berry element is a surprisingly perfect foil for whiskey. While I know this is intended as a complement for Irish, give it a go with bourbon to coax out some lovely cherry notes.

92 proof.

A- / $NA (available only to bars) /

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2 Responses

  1. Ronald Conner October 13, 2015 / 5:59 pm

    Any clues about pricing and distribution? Or at least release date?

    • Christopher Null October 14, 2015 / 8:14 am

      Ronald, from Jameson: “Currently, Jameson Bitters are solely being supplied for the on-trade, as a further vehicle to ignite the creativity of leading mixologists globally. The addition of bitters will be made available through the on-trade to consumers, who are always searching for new flavours and innovation in their drinks. We will inform you if any broader roll-out plans are announced in the future.”

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