Billed as affordable alternative to $30-plus ultra-premium vodkas, 1.0.1 fits right in with its oversized, frosted bottle.
The spirit itself, however, is considerably different than most of those big brands. Here, big notes of marshmallow and chocolate-covered caramels waft out just from opening the bottle. Rich and dessert-like on the nose, I also get the slightest hint of quince or Asian pear in the nostrils too. The body is a rich dessert from the start. More marshmallow, more caramel, and a long, sweet finish with a slight smokiness on the back end. The end result is not at all unpleasant, but it lacks the punch and zip of more traditional vodkas, as 1.0.1.’s traditional medicinal character has been seemingly filtered away.
B / $20