BHAKTA
Raj Bhakta founded WhistlePig and helped (re)popularize rye among American consumers. With Bhakta, his eponymous second act in spirits, Raj has leaned into highly aged brandy, rum, blends, and bourbon. It turns out, it was only a matter of time before a full-on rye release was back on the table. Announced in January 2024, Bhakta…
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Raj Bhakta‘s eponymous spirits line started out as an Armagnac purveyor, but it’s since expanded to whiskey and, now, rum — all of which are designed to showcase these spirits at the peak of their maturity. The product is a blend of two single vintages of Jamaican rum, a 25 year old column still rum…
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Since 2020, Raj Bhakta’s eponymous second act in spirits has built a reputation as one of the most interesting companies in alcohol. First came Bhakta’s vintage blended Armagnac, which carried a 50 year age statement and included liquid dating back to 1868. Next up were single vintages, more brandies (including calvados), a finished bourbon, and…
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Since its launch in 2020, Bhakta — the namesake of multi-time spirits entrepreneur Raj Bhakta — has built its name on brandy releases with eye-popping age statements. Their Bhakta 50 releases utilized Armagnacs barreled between 1868 and 1970; more recent releases include both single barrel vintages and younger brandy blends. Now, Raj Bhakta and team…
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Entrepreneur and media personality Raj Bhakta built a hallmark whiskey brand by founding WhistlePig, and he’s using his storytelling playbook to grow another — this time eponymous — spirits bottler with Bhakta Spirits. Known for launching with 50+ year old Armagnacs, Bhakta has more recently branched out into both younger brandy blends and single vintage…
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Spirits mogul Raj Bhakta’s second act has pushed historic age statements into new territory, with most bottles of his Bhakta 50 Armagnac featuring at least some vintage spirit dating to 1868. The rest comes from various barrels dating between the late 19th and mid-20th centuries, with the youngest vintage produced in 1970. As such, no…
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Perennial spirits entrepreneur Raj Bhakta has already cemented himself as one of America’s most ambitious booze salesmen. He founded WhistlePig and helped create an entirely new generation of whiskey drinkers, with a heavy focus on premium rye. His second foray into the premium category took a decidedly upmarket turn with Bhakta, a brand based around…
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