How to ‘Premiumize’ Your Whisky Brand, in 10 Easy Steps!
Marketing is one of the many tools for Premiumization Sales flagging? Running out of quality stock? Desperate to push prices up even higher? Here’s our 10-step plan to get you to the world of ultra-premium spirits. Step 1: Be well respected at the start This is crucial. You have to have a good reputation from…
Review: Kona Brewing Co. Longboard Lager (2018), Hanalei IPA, and Big Wave Ale
Kona Brewing Company is probably the best-known brewery in Hawaii, with more and more of its brews becoming available in the mainland. Today we look at three of its most widely-available bottlings. Kona Brewing Co. Longboard Island Lager – A classic, malt-heavy lager, a bit nutty on the attack. Sustained drinking reveals some lemon notes,…
Review: Conncullin Irish Gin
Connacht is best known as a whiskey distillery in County Mayo, Ireland, but it also produces one of the country’s handful of gins, known as Conncullin. This pot distilled gin doesn’t disclose all of its botanicals, but juniper, citrus, and elderberry are known to be in the mix. Given the focus on fruit, I was…
Review: Stolichnaya Stoli Gold Edition Vodka
Stolichnaya Gold — “Stoli Gold” — is a small step up from standard Stolichnaya (and not nearly as pricey as Stoli Elit), and recently the brand redesigned its packaging — and its production process. This isn’t the first time Stoli has updated Stoli Gold… in fact, it used to be called something entirely different. First…
Review: Offshoot Beer Co. Relax [It’s Just a Hazy IPA]
As the name suggests, Offshoot Beer Co. started as a side project for another brewery, the Bruery, based in Orange County, California. What makes this hop-focused side project surprising is that the Bruery began with the express intention of brewing virtually every style and variety of beer — except IPA. They are known for…
Review: Tincup American Whiskey 10 Years Old
Deja vu? You bet, but while this new release of Tincup American Whiskey comes in the same bottle as the original, you’ll know the difference by the new, black cup. To refresh your memory, Tincup is made in Colorado by Jess Graber, best known as the founder of Stranahan’s single malt. Tincup is a much…
Review: Crispin Rose Hard Cider
You’ve got rose wine, why not rose cider? That’s the thinking anyway behind Crispin’s latest, a new year-round cider that is made from “real rose petals, hibiscus, and an elegant blend of fresh-pressed juices made from hand-picked apples and pears from the Pacific Northwest.” Unabashedly designed with women in mind, Crispin Rose is indeed quite…
A Visit to Alameda Island Brewing Co.
Established in 2015, Alameda Island Brewing Company is the third brewery in this small suburb of Oakland, California, where a naval base moved out and legions of hipsters moved in. Here you’ll find one of the most richly cross-cultural communities in the U.S. (want Lithuanian food, you got it!), despite a tiny population of well…
