Life in a Post-Bourbon World: Predicting the Next Big Thing in Booze

It’s no secret that bourbon has been the It Spirit for a good few years now. Perhaps the most remarkable thing about it is how pretty much no one saw it coming. One needs to only look at the vast amount of supply shortages today to see just how unprepared most of the market was. Here’s a fun exercise. Go into your local store and ask them if they have any Weller, Eagle Rare, or even Very Old Barton. Their thousand yard stare, coupled with the nervous tick in the corner of their eye will tell you all you need to know about the current state of things.

Reports and predictions of the “bourbon bubble” bursting have so far been premature. It seems that—at least for now—for every one person who tires of the hunt, there are ten more ready and willing to take their place in line for the latest limited release. I’m not here to predict when that will end, because it’s already proven to be a pointless exercise. However, what can be a fun prediction is guessing what will follow bourbon as the almighty “next big thing.” So let’s take a look at a few spirits, and the reasons why they will — or won’t — usurp bourbon’s place at the top of the hype pedestal. For each of these four, we’re also including the all-important “Van Winkle Factor” — wherein we ask whether there is a singular product which will drive said hype train and become the bane of existence to liquor store employees everywhere.

1. Rum

For years now, rum has been talked about over and over again as being the next big spirit.

Why it Will Succeed:

Rum has a lot of crossover appeal to the bourbon fan. Many rums share a lot of the same flavor components with bourbon — vanilla, caramel, and good old-fashioned barrel spice — though with a slightly softer and sweeter side rum has the potential to appeal to an even broader audience. I have myself, and have heard many others refer to it as “summertime whiskey,” a product which delivers a lot of the same flavor notes but without the warming heat of whiskey. It’s easy and delicious. Plus, the rebirth of tiki drinks and island culture has pushed the importance of specific rum types into the minds of consumers everywhere.

Why it Won’t:

First and foremost, rum has an issue with age statements. Countries like Jamaica and Barbados require an age statement consistent with what most U.S. consumers understand, the age on the label is representative of the youngest spirit in the blend. But rum comes from so many places beyond those two countries, and in those countries age stating is much more vague. Two brands that represent this better than most are Ron Zacapa and Zaya. Ron Zacapa uses a solera aging system which puts a vague average of “23” on their entry level bottle. Zaya recently changed their bottles from saying “12 years” to now indicating that it is now a blend of 12 aged rums. It’s a clever switch of phrasing that makes marketing departments proud but makes many consumers roll their eyes. Also, and here is the obvious, rum has been talked about as the next big thing for quite a while and hasn’t really taken off. Maybe rum’s popularity as it is now is just where it is going to be. Maybe we have already reached peak rum and we are just fooling ourselves that it is going to keep growing.

Van Winkle Effect:

Does rum have that one big bottle? The one which people will wait in line for, the one which will inspire countless Instagram posts with jealous responses? It just might. The Caroni Rum Distillery has been closed or 15 years. Bottles still pop up from time to time from independent bottlers. This may be more of a correlation to a bottle of A.H. Hirsch than a bottle of Pappy Van Winkle, but bottles of this rum seem to pop up and disappear quite quickly.

2. Mezcal

Why It Will Succeed:

Tequila’s funky, and smoky, compadre has been king of the mixology world for a couple years now. Not since the concept of “pre-Prohibition” have we seen such an obvious inspiration for so many new bars. In one Chicago neighborhood alone, I can count at least three new mezcal specific bars that have opened up in the last year. Yet it persists. A few weeks ago my social media feed was full of one friend’s picture of a mezcal flight, another drinking a mezcal old fashioned, and another commenting on the addition of a new bar a block from their apartment. All of this is without mentioning that mezcal has sotol and raicilla, new Mexican spirits, to bolster its rise in the same way that rye whiskey did for bourbon.

Why It Won’t:

The barrier of entry to mezcal knowledge is quite difficult for even the more advanced drinker. The variation on types of plants mezcal can use and the 8 different regions where they can all come from can create a dizzying combination of recipes and styles. While this is a wonderful thing for adventurous drinkers, it limits the amount of direct bottle to bottle comparison and debate over what is the best, which was a key component to the rise of bourbon. While mezcal may be the current king of the cocktail world, that hasn’t quite yet translated over into bottle sales.

Van Winkle Effect:

Del Maguey’s Single Village series seems to be the obvious choice here. They were among the first to push mezcal as something more than just the thing with the worm or scorpion in the bottom of the bottle. Also they fully embraced the extra funk that is the pechuga style of hanging a chicken carcass in the still for some extra gameyness. To be honest though, mezcal is the current and future king of the cocktail world, but it will have a hard time transitioning into actual off-premise consumer sales.

3. Armagnac

Why It Will Succeed:

There is an old adage which states that all old punk singers become country singers. In the same way, all old whiskey drinkers become Armagnac drinkers. It turns out that while Cognac has been all the rage, it has had a southern neighbor which has offered more value for the money all along. While both Cognac and Armagnac are grape brandies, the big difference lies in the use of the Baco and Colombard grapes. Baco is a big deal in terms of difference, it is a grape variety which can only be grown in the Armagnac region and can only be used for distillation. Also, Cognac opts for double distillation while Armagnac goes for single. Just think of Armagnac as Cognac’s rustic cousin. Only in this regard “rustic” means that bottles can be packed with complex and wonderful flavor.

Why It Won’t:

It certainly doesn’t help that the average consumer still has a hard time understanding what Armagnac is. Couple that with the fact that the TV. show Chopped recently referred to Armagnac as an “apple brandy” and you get the idea of the hill this delightful spirit needs to climb.

Van Winkle Effect:

There are stores you can walk into where you can buy a Marquis de Montesquiou Armagnac which was distilled in 1865. Those types of stocks are extremely rare and should instantly spark the attention of any collector. Outside of that you have producers like Chateau de Laubade and Darroze, which have lots to offer that will happily turn heads.

4. Irish Whiskey

Why It Will Succeed:

Irish whiskey has been one of the fastest growing spirit categories in the world over the last few years — mainly because its sales started off so small. What has been a predominantly homogenized category is currently exploding with new offerings. Look no further than the style of single pot still Irish whiskey for a style of whiskey that is unique to the country that started it all. As well, there is no shortage of Jameson drinkers that are looking for something more premium and more unique. For ages all of your Irish whiskey came from one of four distilleries: Midleton, Cooley, Bushmills, and Kilbeggan. Since 2014 there are now 32 running and proposed distilleries in Ireland.

Why It Won’t:

Irish whiskey has a slight image problem. There are many consumers who have for very long looked at it as predominantly for shots. To many whiskey drinkers it can be seen as plain and boring. The heavy influx of new distilleries and producers putting out new and varying products is already starting to combat these attitudes, but it remains more a question of when change will take place.

Van Winkle Effect:

One need look no further than the relative disappearance from shelves of the Jameson Rarest Vintage Reserve to see how stocks of older Irish whiskey are becoming squeezed. Releases like the Redbreast Lustau Edition and the Midleton Barry Crocket Edition are helping keep the hype chatter up.

In Conclusion:

Here is the thing with bourbon. Seemingly every major bourbon distillery is expanding in some form, be it actual distilling space or simply just more warehouses to store more barrels. According to some reports, companies like Beam-Suntory are filling almost 500,000 barrels a year, which to us means only one important thing, the big producers don’t see an immediate end in Bourbon’s expansion. In fact they are looking forward to numbers that only continue to grow. And as younger distilleries across the country are able to start bringing new and more mature products to the market the demand will be there.

So yes, maybe it is poor form to say that the next big thing after bourbon is bourbon. But I’m OK with that. Because if it’s something else it will probably be mezcal, or rum, or Armagnac, or Irish whiskey.

Review: Tres Papalote Mezcal

Tres Papalote is a new joven (silver) mezcal, crafted from wild Cupreata agave harvested in Guerrero, Mexico, and chatted up by celebrity spokesman Cheech Marin. (Marin even chose the image for the label, we’re told.) Two other expressions of Tres Papalote, “Normal” and “Botanical,” are also available but are not reviewed here.

This is a bold mezcal, huge with smoke right from the start, a far cry from the “starter mezcals” we’ve seen a lot of lately. The nose offers intense wood smoke, heavy lemon juice (with grilled peel), plus notes of petrol. The palate is just as powerful, melding that wood smoke with burnt sugar, some roasted apple, and hints of green banana and papaya on the finish.

Throughout it all, the smoke, rolling and penetrating, never lets up. It’s readily detectable when you crack open the bottle, and it endures for a long while after you’ve finished a glass of the stuff. That all unfortunately comes at the expense of complexity, however.

That said, mezcal fans asking cual es mas macho need look no further. Cheech knows.

92 proof.

B / $49 / papalotemezcal.com

Review: Siembra Valles Ancestral Tequila Blanco

Artisan tequila gets a leg up from Siembra Spirits, which takes a painstakingly traditional approach, blending tequila and mezcal production processes, to the creation of this new 100% blue agave tequila. Reportedly bringing together mezcaleros and tequileros for the first time in a century, creator David Suro hopes he is on to something new.

Mind you, this isn’t a simple blend of mezcal and tequila. This is something entirely different, a tequila untouched by machines during its production…

Creating Siembra Valles Ancestral goes beyond mere distilling: Suro and his team rely on hand maceration, fermentation in oak and distillation in pine to impart the flavors that vino mezcal de Tequila would have had 100 years ago, but they also produce the spirit using bat-pollinated(!) agave, harvested by carefully trained family farmers known as jimadores and roasted earthen pit ovens.

The distillation and production of Ancestral is an exercise in extraordinary care:

  • Hand-harvested agave hearts, or piñas, are roasted in a hand-dug pit oven 6 feet deep for no less than 113 hours, where heat and smoke yield deeply flavorful fruits via methods that have not been used in tequila production for more than a century.

  • They are then hand macerated with wooden mallets to release just enough of their now perfectly roasted juices and distinctive agave flavor.

  • Bagasse fermentation takes place in oak and brick, and the distilled juice rests in demijohns capped the traditional way: with corn cobs that allow just enough oxygen to interact with the spirit as it stabilizes.

I hope you caught the part about the bat pollination. How many other spirits can claim that?

This is a fun and fascinating experience from start to finish, straddling the line between mezcal and tequila (though, to be honest, it’s got more in common with the former). The nose is lightly to moderately smoky, a bit sweet with honeyed notes, plus some tart lemon peel character. This all gets kicked up quite a bit when you dig into the body, which expands upon all of the above with notes of black pepper, bacon, cilantro, and a citrus note that is closer to lemongrass than lemon peel. This is all filtered through a haze of barbecue smoke, roasted meats, and charred mesquite — a lighter smoky touch than the typical mezcal but enough to spin the experience in a different and surprising direction.

All together, this turns out to be a difficult spirit to put down, a complex and exciting experience that makes you rethink the very nature of what tequila can be. Get some.

100.4 proof. Reviewed: Lot #2.

A / $120 / siembravalles.com

A Field Guide to the Agave Used For Mezcal

Agave angustifolia (Espadin)

A. karwinskii (Madrecuixe)

Mezcal is the precursor spirit to modern day tequila; it has been produced since the mid 16th century, and many distillers still use ancient techniques for much of it’s production. Unlike tequila, which can only be made from the Weber blue species of agave, mezcal is produced with multiple species that are either cultivated or foraged from the wild. Each individual species varies in flavor and aroma complexities depending on their specific region of growth, which are spread between the eight mezcal producing regions of Mexico: Oaxaca, Durango, Guanajuato, Guerrero, San Luis Potosi, Tamaulipas, Zacatecas, and Michoacan.

A. capreata (Paplometl)

The laws that regulate the production of mezcal, known as NORMA, designate five species of agave that are used for its creation: Agave angustifolia (espadin), A. asperrima (maguey de cerro), A. weberi (maguey de mezcal), A. petatorum (tobala), and A. salmiana (maguey verde o mezcalero) — but it also states that any agave with the proper sugar content that grows within the eight regions of production can be used as well. There are over 200 known species of agave that grow within Mexico, and around 30 to 50 of them are believed to be used to produce mezcal.

A. marmorata (Tepextate)

The dominant species that is used is the A. angustifolia (espadin) species that makes up 90% of mezcal production. It is the genetic parent of the A. tequilana (weber blue) species that is used for tequila, and it shares some of the floral and tropical flavors of its offspring, which can vary depending on its region of growth. It is harvested at around nine years old, and it is both cultivated and grows wild throughout Mexico.

The more elusive bottlings of mezcal use wild species that fall into a category many producers are calling “vino de mezcal.” Most of these agaves that are used usually grow in hard to reach places or are semi-cultivated within certain regions. These agaves are also harvested much later in their growing cycle and can be up to 25 years old. As a result, they tend to be more complex in flavor and aroma. Some examples of these species are the A. marmorata (tepextate) that has tropical, floral, and spicy notes, the A. karwinskii (madrecuixe) that is vegetal, fruity, and herbaceous, and the A. capreata (paplometl) that is earthy, fruity, and meaty.

A. petatorum (Tobala)

A more easily found example of the wild species in the A. petatorum (tobala). Know to many as the “king of mezcals,” the tobala is described as being vibrant and complex with earthy, tropical, sweet, and spicy characteristics. This species grows at higher elevations (around 5000 ft), and prefers rocky canyons that have plenty of shade. It is much smaller in size than traditional agaves at a ratio of eight tobala to one normal sized agave, and it is harder to procure because it does not produce offspring on its own. Instead, this species relies on animals to spread its seeds, which makes its placement sporadic throughout each region.

There are many other wild agaves that are used in mezcal production, but a complete list doesn’t really exist. Some experts and connoisseurs have taken it upon themselves to try an create such a thing, but information is scarce. On the plus side, there is an increasing interest in mezcal here in the states, and we are now seeing more producers that use the wilder species taking the time to educate the drinker on what specific agave species are used and where they comes from.

With more than 1000 distilleries making mezcal throughout Mexico, you’ll find plenty of wonderful examples of espadin mezcal available, and companies such as Del Maguey, Wahaka, Mezcal Mayalen, Ilegal, El Jolgorio, Real Minero, Mezcales De Leyenda, and Mezcal Vago also have wonderful portfolios that include many of the wild growing species. Most of these producers can be found around the U.S., but be warned that the rarer the species, the higher the price tag.

All photos courtesy of Del Maguey and Sazerac.

Drinkhacker’s 2016 Holiday Gift Guide – Best Alcohol/Spirits for Christmas

Our ninth year is under our belt, and that means our ninth annual installment of the Drinkhacker holiday gift guide — our “best stuff of the year awards” — is here. As always, the list gives you the lowdown on some of the best-rated products we reviewed over the last 12 months, with at least some eye toward availability and affordability. (Though, as you’ll see, some selections can cost a pretty penny…)

As always, the offerings below comprise a small selection of our favorite wines and spirits from the last year, and there are many other worthwhile products on the market worth considering. Feel free to sound off in the comments with suggestions for alternatives or questions about other categories or types of beverages that might be perfect for gifting.

Again, happy holidays to all of you who have helped to make Drinkhacker one of the most popular wine and spirits websites on the Internet! We look forward to providing our guidance on the world of wine, beer, and spirits as we begin our 10th year on the web and approach our 5,000th post! Stay tuned for the appropriate festivities come the big anniversary in September 2017.

And don’t forget, for more top gift ideas check out the archives and read our 2015201420132012201120102009, and 2008 holiday guides.

of-1920-rendering-jpegBourbon – Old Forester Whiskey Row Series – 1920 Prohibition Style Bourbon ($60)  As inventory pressures continue to pound bourbon country, it is becoming increasingly difficult to find solid “giftable” bourbon bottlings on the market. Rarities like the Buffalo Trace Antique Collection sell out before they ever hit shelves. This year I’m naming to my top pick something that you ought to have more luck finding, but which is just as good as anything else out there: Old Forester’s most recent Whiskey Row expression, meant to mimic bourbon made during its “medicinal” Prohibition days. Other top tipples: Col. E.H. Taylor Seasoned Wood ($70 on release, $500+ now), Blood Oath Pact No. 2 ($100), Woodford Reserve Master’s Collection Brandy Cask Finish ($100, often available for less), and, for the budget-minded, 1792 High Rye Bourbon ($36).

Scotch – Compass Box The Circus ($300) – You want to wow your loved one this year? Give them The Circus, a blend that comes complete with its own infographic outlining all the whiskies inside. It’s a complex but truly outstanding whisky worth every penny. Other top picks for 2016 aren’t going to come cheap, including Chivas Regal Ultis ($200), The Glenlivet Single Cask Edition Pullman Water Level Route ($350), Chieftain’s Linkwood 1997 17 Years Old Oloroso Sherry Finish ($90), and your best bet for an easier-to-find bottling, Glenmorangie Milsean ($130 on release but easy to find for $100 or less).

Other Whiskey – Booker’s Rye “Big Time Batch” ($300 on release) – You know who nailed it this year? Jim Murray! The crazed whiskey critic is known for his outlandishly goofy “best of the year’ picks, but he hit it perfectly with his pick of the first ever release of Booker’s Rye. The bad news: It was already a cult hit, and whatever’s left on the market is going to cost you at least $600 a bottle. More sensible options include Redemption Aged Barrel Proof Straight Rye 8 Years Old ($90), High West’s latest release of Bourye ($80), and Clyde May’s Alabama Style Whiskey Special Reserve 110 Proof ($70), which is lightly flavored with apples in the “Alabama style.”

oregonbarrelagedginbottleworkGin – Big Bottom Oregon Gin Finished in Oak Whiskey Barrels ($38) – We’ve been drowning in gin this year, which means there’s plenty of solid and unique bottlings to choose from on the market. My top pick is this one from our pals at Big Bottom, which is aged solera-style and is perfect for wintertime sipping thanks to a fun holiday spice character. For unaged expressions, check out Graton Distilling D. George Benham’s Sonoma Dry Gin ($40) or Spain’s Gin Mare ($38).

Vodka  Stolichnaya Elit Vodka ($47)  It’s more than just a fancy bottle; Stoli Elit is very good vodka, too. Beyond that, check out Vikre Lake Superior Vodka ($35) or Hangar 1 Mandarin Blossom Vodka ($35), one of the best citrus vodkas around.

Rum – Angostura Caribbean Rum 1824 12 Years Old ($60)  Great rum needn’t break the bank. Angostura 1824 is a top-notch 12 year old with all kinds of versatility. Plantation Rum Extra Old 20th Anniversary ($43) and Ron Zacapa 23 ($48) both make for awesome alternatives.

martell-blue-swift-largeBrandy – Martell Blue Swift ($50) – Martell wasn’t the first to put brandy into whiskey barrels to develop a more sophisticated, deeper flavor, but it is doing the best at it at the moment. This expression is gorgeous and cheap when it comes to Cognac. Another great, budget option is Gilles Brisson’s VSOP, a steal at $35. For the other direction, consider Hardy Noces d’Albatre “Rosebud” ($2250), one of the most exquisite sips I had this year.

Tequila – Tequila Herradura Seleccion Suprema Extra Anejo ($340) – Tons of great tequila hit this year, but I have to give the nod to Herradura and its extra anejo bottling of Seleccion Suprema, a luscious experience that every tequila lover needs to try. A smattering of top agave alternatives across the price board includes Pasote Reposado ($59), Mezcalero Release #16 Don Valente Angel Mezcal ($96), Milagro Tequila Select Barrel Reserve Anejo ($100), and Asombroso Ultrafino The Collaboration Barrel 1 ($2500).

cynar 70Liqueur – Cynar 70 ($37/1 liter) – Cynar gets a proof upgrade and a flavor boost in this new edition, which I think is an even better rendition of this classic amaro. I also can’t stop raving about Grand Poppy ($30), another amaro. Iichiko Bar Fruits Yuzu Liqueur ($11/375ml) is also highly worth picking up, as is Few Spirits Anguish & Regret Liqueur ($30), a unique spiced liqueur.

Wine  A smattering of giftable picks for the wine-lover in your life, with California showing incredibly strongly in 2016.

Need another custom gift idea (or have a different budget)? Drop me a line or leave a comment here and I’ll offer my best advice!

Looking to buy any of the above? Give Caskers and Master of Malt a try!

Review: Del Maguey Wild Papalome and San Pablo Ameyaltepec Mezcal

del-maguey-sanpabloameyaltepec

Del Maguey hits this month with not one but two of its Single Village Mezcals – Wild Papalome and San Pablo Ameyaltepec. Let’s try both.

Del Maguey Wild Papalome Mezcal – A 100% agave papalome bottling from the Mixteca Alta region. A definitively sweeter style of mezcal, its barbecue-smoke nose layers in notes of citrus and pineapple — almost Hawaiian in style at times. On the palate the mezcal offers few surprises. kicking off with a rather sharp but gently sweet note, then segueing into gentle smoke that influences notes of orange peel, lemon, green banana, and some white wine character. It’s definitely on the quiet side for mezcal, but pleasant and pretty from start to finish. (For what it’s worth, my tasting notes have nothing in common with Del Maguey’s back label; your mileage may vary.) 90 proof. B+ / $100

Del Maguey San Pablo Ameyaltepec – Also 100% agave papalome, this mezcal is made from 12 to 18 year old plants grown in Ameyaltepec, in the Puebla region, where mezcal production was only recently given the OK. Here’s proof that terroir matters in mezcal — this is a much different spirit than the Wild Papalome, kicking off with a nose that is both leathery and smoky-spicy, with notes of dried flowers, almost evoking potpourri. The body is gentle to moderate in strength, and it offers numerous surprises, including notes of milk chocolate, orange flowers, smoked meats, and dried apple character. On the finish we find notes of bubble gum, gingerbread, and wispy smoke — which lingers on the back of the throat. Taken as a whole, it’s an exotic mezcal with an awful lot going on, but an awful lot that manages to come together in inspiring fashion. 94 proof. A- / $110

delmaguey.com

Review: Craneo Organic Mezcal

craneo-mezcalDavid Ravandi, the man behind 123 Tequila, has at long last stepped into the world of mezcal. Craneo is a 100% organic espadin mezcal that is harvested at 5600 feet in Santiago Matatlan, Oaxaca. Traditionally processed, it is bottled at slightly-above average proof, at 42% abv.

Classically structured on the nose, the mezcal offers aromas of sweet barbecue smoke character layered with hints of citrus. The palate is fairly traditional, though it dances on the tongue thanks to a light and silky body. Notes of orange and grapefruit peel, green banana, and spun sugar punctuate the modestly sweet smokiness, while the finish adds on hints of iodine and a touch of anise.

What is most striking about Craneo is how light on its feet it is. While many mezcals can be overpowering with their intense smokiness, Craneo is balanced and quite restrained. Some may see this lightness as a sign that this is intended as a “starter” mezcal, but ultimately I think its gentle body it adds a ton of versatility to an often difficult spirit — try it in a cocktail — while ensuring it can serve quite nicely as a less overbearing sipper, too. Definitely worth a look.

84 proof.

(Note: If the tasting notes on the Craneo Mezcal website seem familiar, that’s because they were adapted from an earlier version of this review, based on a preliminary sample tasted earlier this year. This review has been updated based on the final, shipping version.)

A- / $60 / mezcalcraneo.com

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