David Cover

How to ‘Premiumize’ Your Whisky Brand, in 10 Easy Steps!

By David Cover | March 5, 2018 |

Marketing is one of the many tools for Premiumization Sales flagging? Running out of quality stock? Desperate to push prices up even higher? Here’s our 10-step plan to get you to the world of ultra-premium spirits. Step 1: Be well respected at the start This is crucial. You have to have a good reputation from…

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Whisky Brand Confusion: When Is It a Different Scotch Distillery?

By David Cover | February 25, 2018 |

The new Macallan Distillery will look quite different… In 2013 a new brand was launched by William Grant (owners of Glenfiddich and Balvenie distilleries) called Kininvie. You may see its little 35cl bottles in duty free shops. The 17 year old is the cheapest version of this whisky and it will cost you around £80…

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Why I Love Ledaig

By David Cover | January 30, 2018 |

Ledaig is, unashamedly, my favourite whisky. As a whisky reviewer and writer, I shouldn’t have favourites but of course everyone does. Read the Whisky Bible and you’ll soon realise that Jim Murray despises Fettercairn and Dailuaine but adores Ardbeg and Glen Grant. Read whiskyfun.com and you’ll find that Serge Valentin prefers Clynelish (or even better,…

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Why Every Drinker Should Try Something New

By David Cover | January 15, 2018 |

Over the last year I’ve gotten a little bit into wine. As a whisky guy, my goal was to be able to read a wine list in a restaurant but I quickly became absorbed in a new world, not too dissimilar to the way I fell down the whisky rabbit hole. This process of learning…

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How to Analyze, Score, and Review Whiskey

By David Cover | November 21, 2017 |

The first time I watched Ralfy on his YouTube channel, it was a revelation. With the right glass and some experience you can learn to get so many different notes out of a whisky! Then you could score it, and share it, letting others know what you think. Many believe that this dark art of…

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Understanding Whiskey Marketing Terms

By David Cover | November 1, 2017 |

The other day I was asked what a ‘Double Malt’ was, and how it differed from a single malt. The problem was, I couldn’t answer the question because ‘Double Malt’ isn’t a legally defined term. It’s what I would call a marketing term. It suggests everything yet means nothing. These terms can range from confusing…

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The Do’s and Don’ts of Whisky Festivals

By David Cover | October 26, 2017 |

Having been to and worked at quite a few whisky festivals now, I’ve seen the length and breadth of the behaviour spectrum — from upmarket jaunts to paramedics arriving on scene. A whisky festival is a scene of merriment (it’s not apple juice), but there’s a line that can get crossed when people are trying…

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The Whiskey Hype Train: Expectations vs. Quality

By David Cover | October 21, 2017 |

Working at a whisky festival the other day, I was very fortunate to be able to try Pappy Van Winkle 20 and 23 year old for the first time. I think it’s reasonable to say that these bottles are pretty “hyped,” with tales of huge sums of money being exchanged, second mortgages being taken out,…

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Peat, Phenols, and ppm: Why Scotch Tastes Smoky

By David Cover | October 8, 2017 |

My first taste of peaty whisky was Talisker 10, and like they say with other things, you never forget your first. I wasn’t sure if I liked it, it was like someone had put a bonfire in my whisky. Now, I love it and feel like smoky notes give a complexity to many whiskies, especially…

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