We’ve been rather firm (but fair) in our assessment of Budweiser products. One of the largest beer producers in the world, Budweiser has been fighting the battle against the emergence of home brewers and micro-brewers as their share of the market has steadily increased over the last several years. The mass-produced iconic brand is synonymous with some generations as the King of Beers, and the Jester of Beers by others.
Which is what makes Budweiser Reserve Copper Lager a downright shocking, quality pour. This collaboration with Jim Beam (the beer was aged on Beam barrel staves) is one of the most drinkable new offerings the company has had in quite some time.
Plenty of vanilla, light herbs, and spice courtesy of the Beam barrels easily mix with the malt and lager traditionally associated with Budweiser. The body is certainly less watered down and less carbonated, and the usual after-effects commonly associated with the post-consumption phase were pleasantly absent. Had Budweiser opted to release this under their Goose Island, Breckenridge, or Elysian brands, Reserve Copper Lager could have very well won the hardest of hearts and palates of beer connoisseurs.
For a company with an endless abundance of marketing gimmicks in its arsenal (Oculto, anyone?), Budweiser hit all the right marks with this one. And for the price point, it currently delivers as the best option in its current core range.