Ready for something kooky? Like, really kooky? Anyday Rose is not rose wine, but rather a blend: It’s actually 85% cider, 15% rose wine, with the resulting combo flavored with Cascade and Citra hops. So it’s a cider/wine combo, doctored up to taste a little like beer.
The brainchild of former NFL player Pat McAfee and former Barstool Sports advertising director Louis Roberts, it’s one of the most unlikely products I’ve encountered in this business no matter which way you look at it.
And can this possibly be any good? Well, no. Let’s taste it.
What a strange combination this monstrosity is. The nose is funky, earthy and vegetal, the hops making a strong showing right away. It clashes heavily with the palate, which has an initial rush of semi-sweet fruit — strawberries and red apples — before falling back quickly into that hoppy/earthy bill. The finish sees all of the beverage’s elements mixing together a bit incongruously, bittersweet and featuring notes of overripe fruit and stale beer.
Of everything going on here, what I understand the least is the need to put hops in the mix. That single element really takes what could have been an engaging combination and throws a wrench at it that feels wholly unnecessary.
D+ / $90 for 24 12-oz. cans