Review: Seagram’s 7 Crown American Blended Whiskey

Review: Seagram’s 7 Crown American Blended Whiskey

Though it is a definitive classic, I haven’t exactly been itching to review this, “a blind of distinctive character” that hails from Norwalk, Connecticut. And yet it merits our coverage, because Seagram’s 7 Crown — aka Seagram’s 7 — is as close to an essential whiskey as there is. It’s one of just a handful of spirits that has its brand name in an iconic cocktail: Jack and Coke, Tanq and Tonic, and, of course, 7 and 7.

Seagram’s 7 is such a staple of the bottom shelf that the company recently announced the creation of National Dive Bar Day in an attempt to honor the stuff. It’s celebrated (if that’s the right word) on July 7th (7/7), of course, and it’s a bit more than just marketing: Per the company, “To help save Dive Bars everywhere, Seagram’s 7 Crown is also supporting the National Trust for Historic Preservation, a nonprofit organization that protects America’s historic places, that represents our diverse cultural experiences. Seagram’s 7 Crown will donate $25,000 to the organization to support the recognition of historic Dive Bars across the U.S.” Now, $25K isn’t a whole lot of green, but for a brand that sells a whiskey that typically runs $12 a bottle, it’s something.

So, what is Seagram’s 7? Well, no one really knows. It’s 75% grain neutral spirits (raw alcohol), and 25% “whiskey.” (By law, a blended whiskey can be 80% grain neutral spirits and 20% actual whiskey that’s aged 2 years or more, so Seagram’s is actually ahead of the game here.) The 7 in the name has been said to allude to seven types of grain used in the mash, but that’s almost certainly hyperbole. Likely corn-heavy and the bare minimum in age, the whiskey in the bottle is really just a flavoring agent to give what is basically cheap vodka a bit of a lift.

So here we go.

The nose is blunt, but it’s at least whiskey-adjacent, with some popcorn and toasted grains, plus a nutty element that recalls the stale bowl of nuts left out for patrons on that dive bar we’re honoring. Licorice and a meaty character combine as well to create a powerful, yet not entirely cohesive, aroma. The palate is more straightforward, as there’s plenty of sugar in the mix to give it a crowd-pleasing sweetness. Cola notes and more of that licorice plus a bacony character all manage to muscle through in the end, ultimately taking the finish to a clearly savory place. It’s not wholly off-putting, but it is a bit rough, with a kind of industrial aftertaste that, fortunately, fades quickly into nothing.

It’s hard to be objective when reviewing a whiskey with a reputation like Seagram’s 7 — a bit like reviewing Kentucky Gentleman, methinks — though on face value it honestly isn’t the worst thing I’ve put in my mouth. While I try to gravitate at least to a shot of Jim Beam White Label when faced with a dive bar’s iffy whiskey selection, you could easily do worse than ordering a 7 and 7. Midori Sours, anyone?

80 proof.

C / $12 / seagrams7.com

Seagram's 7 Crown American Blended Whiskey

$12
5

Rating

5.0/10

Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content creation company.

6 Comments

  1. Robert on September 14, 2018 at 6:40 pm

    It’s probably made in either Lawrenceburg, Indiana or Gimli, Manitoba, not Norwalk, Connecticut (which is the headquarters of Diageo North America), but in this case who cares? :-/

  2. Bruce Linder on July 8, 2020 at 1:00 pm

    I have a glass of Seagram’s over ice several times a week. I alternate with Dewer’s White Label. For several years I primarily drank single malt, and then realized that once I was happy, very happy, to have either Seagram’s or Dewer’s in my cabinet. So, I went back to my old habits and now save the single malt for special occasions.

    • Darryn Sinkler on December 26, 2020 at 2:10 pm

      That’s a smart move. That way you won’t grow tired of Single Malt Scotch!



  3. David Thompson on June 11, 2021 at 8:19 pm

    A girl once told me that I’m the kind of guy that drinks out of his trunk.

    I’m older now. I must confess to once in a while having a nip of Seagram’s 7 inside the car before I drive home.

    I like the taste of Seagram’s 7.

    Who wouldn’t?

  4. Jon on December 27, 2022 at 4:44 pm

    I absolutely love good whiskey. And Seagrams 7 absolutely is not good whiskey. However I still love the stuff. 7 and 7s are still one of my go to bar drinks. I love them, and always will!

  5. Jerry on April 13, 2023 at 5:09 pm

    Okay, here’s the long version. Grampa drank EarlyTimes and dad drank anything put in front of him, including Mogen David. I bought PBR on my 21st birthday and stayed mostly with beer. Then came the yuppie period and I jumped right in…blue Volvo and all. I switched to CC and water. It sounded cool and I actually liked it. My yuppie friends in Beemers largely chose CuttySark, believing Scotch whiskey was at the heart of the movement. Years go by, and after a few trips to Europe I found myself a radical fan of Scotch Whiskey. I developed a taste for Glenlivet single malt and poured Mcallan on special occasions. Most of my retired friends seem happy with the low grade beverages I stock in my cabinet, Seagrams 7, The Famous Grouse and Early Times (for old times sake), etc. Well, in conclusion, yesterday I took my first swig of Segrams 7…and I like it!

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