Crown Royal is launching a new line of whiskies called the Crown Royal Blenders’ Series. The first in that series is this: Crown Royal Blenders’ Mash. Here’s a little detail from the company:
As the first offering in the Crown Royal Blenders’ Series, a new line of special whiskies that celebrate the art of blending, Crown Royal is proud to welcome Crown Royal Blenders’ Mash to the portfolio. In a tribute to our iconic Crown Royal Deluxe Whisky, each release under the Crown Royal Blenders’ Series will showcase a classic whisk(e)y style but with the famous smooth finish, allowing the whisky to stand on its own. Crown Royal Blenders’ Mash showcases the warm vanilla and subtle oaky notes of our beloved corn-heavy whiskies – among the most flavorful and complex of the five unique whiskies that comprise Crown Royal’s signature blend. Crown Royal Blenders’ Mash is produced at the Crown Royal Distillery in Gimli, Manitoba, Canada.
Blenders’ Mash was originally released as Bourbon Mash in the US. We changed the name, but the whisky is the same fantastic Canadian whisky.
By the by, Crown Royal says that Crown Royal Deluxe (the original expression) contains 50 whiskies in the blend; presumably they all fit under five different styles. We never reviewed the whisky when it was called Bourbon Mash, so here goes.
Rack Crown Royal can be a bit lifeless on the palate, so upping the corn component in the mash to give it a little more power doesn’t sound like a bad idea. You catch it on the nose right away — it’s simply more engaging, with notes of fresh oak, nuts, vanilla, and caramel. Still light on its feet, but there’s just a bit more to it. On the palate, there’s a bit of youth evident, though the caramel and vanilla notes linger a bit more intrepidly, ultimately revealing an unusual touch of orange peel. The finish however is a touch green, with toasty grains dominating a rather gummy texture.
Overall, Crown Royal Blenders’ Mash doesn’t change the script all that much — this is really a slightly elevated version of the original — but it does help the otherwise quiet whisky to make its voice heard more clearly.