There’s not that much to excite anyone about a 13 dollar, nonvintage California cab — but Chateau Souverain is doing one fun thing this year by offering custom labels with, well, anything printed on them. As you can see by the photo above, Chateau Souverain becomes Chateau Null, or Chateau Smith, or Chateau Whatever. The idea: A bespoke wine — or at least a bespoke label — designed for holiday gifting.
As for the wine, well, it’s nothing special: Heavily fruity, gummy at times with notes of vanilla-scented molasses, and quite sweet on the finish. You’re drinking bulk wine, and anyone to whom you give a bottle of this should be prepared for that… although, to be fair, that doesn’t make it any less fun.
C+ (for the wine), A (for the label) / $13 / labelmaker.souverain.com