We last reviewed Tito’s Vodka a full ten years ago — when Tito’s didn’t have anywhere near the mindshare that it does today. This was before Tito’s showed up on every cocktail menu. Before the company got sued over the use of “handmade” on its label, the plaintiff arguing that TIto’s is just as industrial as everything else on the liquor aisle.
Well, as it’s been a whopping ten years, we figured a fresh look was in order. Sadly, I’ve no vintage Tito’s (to which I famously gave an A+ rating back in the day) to use for comparison, so consider these notes on this essential vodka — still pot-distilled from a corn mash — all fresh and unfiltered.
Today, the nose is a bit sweeter than I recall, showing some marshmallow notes and a slightly floral character, with overtones of chamomile. The palate is a bit more traditionally medicinal and Old World in style, with a touch of rubbery hospital character followed by hints of lemon peel, grapefruit peel, and powdered ginger. The finish is clean, but sharp on the tongue.
Given the current state of premium vodka and its evolution over the last 10 years, it’s hard to say that Tito’s is still an exemplary vodka worthy of that A+, but it’s still hard to ignore the killer price tag. All told, it’s definitely one to keep on the shelf at home.
A- / $20 / titos-vodka.com