Good whiskey can be expensive, but it doesn’t have to be. There are bargain bottles that are enjoyable and offer considerably higher quality:value ratios than more expensive options. Today we pore through the “bottom shelf” bottles in order to find whiskeys that are enjoyable yet affordable while attempting to steer drinkers clear of the ones that still aren’t worth the price.
Let’s start with a look at three lower-cost American whiskeys.
Jim Beam Kentucky Straight Bourbon (White Label)
It’s important to read the label closely when purchasing bottom shelf whiskeys. Jim Beam’s most inexpensive whiskey is White Label Kentucky Straight Bourbon. To advertise itself as a bourbon, a whiskey must adhere to certain rules, the most important of which state that it is: (1) made from at least 51% corn, (2) aged in new oak barrels, and (3) aged at least four years if it is to call itself “straight bourbon.” This means that, as inexpensive as Jim Beam is, it lives up to the minimum requirements of a
demanding labeling system.
The payoff for following the legal requirements to label a whiskey “straight bourbon” are apparent when sampling this one, which is simple and straightforward, but drinkable. The nose offers soft notes of corn mixed with candy corn. There is a touch of spice, but it isn’t a particularly enjoyable smell as it carries a slightly medicinal quality. On the palate, Jim Beam is quite smooth. Notes of of corn and candy corn appear again but are very light. For the serious bourbon fan, the taste is too smooth, even watery, as it hints at bourbon’s possibilities without delivering the goods. But for the novice, this might be a good start. The finish is long and smooth, and introduces some of the oak that this whiskey aged in for at least four years. None of the unpleasant flavors appear which tend to mar the finish of some inexpensive whiskeys. As an affordable mixer, Jim Beam is a great choice. See additional coverage here.
C+ / $14 / jimbeam.com
Evan Williams Black Label Bourbon
Evan Williams Black is also a Kentucky Straight Bourbon, and it is aged around 5 years in new oak barrels and bottled at a slightly higher alcohol level than most bottom shelf whiskeys, 86 proof. The higher alcohol presents in the nose, but not so strongly as to be off-putting. It is accompanied by pleasant smells of caramel, vanilla extract, and a bit of mint. The palate is corn sweetness mixed with caramel and brown sugar, but it is not cloying. For such an inexpensive bottle, the flavors are surprisingly balanced. The finish is medium in length, ending in wood, but not bitterness. This is a great starter bourbon, and one I wouldn’t hesitate to drink neat. For those on a budget who appreciate the taste of bourbon, Evan Williams Black is tough to beat. See additional coverage here.
B- / $14 / evanwilliams.com
Old Thompson American Whiskey
Old Thompson is not a bourbon, but rather a blend of whiskeys coupled with neutral grain spirits (vodka). If you’ve had Seagram’s 7, you know the deal. The blend strictly follows the U.S. Code of Federal Regulations which requires that a beverage contain at least 20% whiskey (aged at least 2 years) to be labeled “American Whiskey.” The consequences of just barely staying within the legal definition of American Whiskey are immediately apparent. The nose is almost nonexistent with hints of gasoline and nail polish remover, along with the slightest whiff of what might be corn sweetness. This makes sense considering that 4/5 of the product is unaged grain alcohol. On the palate, Old Thompson is harsher than its proof would suggest and offers an unpleasant sweetness that doesn’t seem to draw from the whiskey in the product. These flavors are followed by a short finish and lingering bitterness. Perhaps Old Thompson works as a mixer since it is mostly grain alcohol, but I would recommend an inexpensive vodka instead.
D- / $8 / sazerac.com
- Review: Evan Williams Black Label Bourbon
- Review: Jim Beam Black Double Aged Bourbon
- Review: Evan Williams Single Barrel Bourbon 2004 Vintage
- Review: Jim Beam Bourbon (White Label) and Black Extra-Aged Bourbon (2016)