NJoy Spirits, not to be confused with N’Joy coffee creamer, is the brainchild of Natalie Goff, nee Joy, and Kevin Goff, who make two products, a whiskey and a rum, in Weeki Wachee, Florida, which they promise is a real place. The whiskey is a true craft spirit, no sourcing here, made from local grains and purified rainwater and without artificial coloring or flavorings, and it is made in small batches, aged in variously sized, new, charred oak barrels. The rum is sourced, but it is aged in the company’s own whiskey barrels. “We use no automation at our distillery except for a grain grinder. We fill our bottles by eye and hand label, cork, and sanitize all bottles,” says Natalie.
We tasted both of NJoy’s products. Thoughts (and more production details) follow.
Wild Buck Whiskey – This is a 100% rye made from local Florida grain (30% grown by NJoy itself); the second distillation (of two) is in a pot still. Again, aging is in new oak barrels of various smaller sizes (5, 15, and 25 gallons), but no age statement is offered (the company says barrels are generally 10 to 24 months old). Distinctly youthful on the nose, the whiskey offers aromas of lumberyard along with eucalyptus, mushroom, and a touch of dried fruit. The essence of rye comes further to the fore on the palate, where hefty baking spices interplay with the whiskey’s significant charred wood influence to create a mixed bag of flavors. In time notes of black cherry, significant mint, and cloves push through the hefty wood notes, but the overall impact is still one of a whiskey that will benefit substantially of a few more years of aging; a 5 year old reserve is planned down the road. 100 proof. B / $60 [BUY IT NOW FROM TOTAL WINE]
Mermaid Rum – This is 75% 3 year old Florida sugar cane rum blended with 25% Caribbean pot still rum which is then aged in once-used Wild Buck Whiskey barrels for 90 days. The nose alone could knock you over. It hits with the power of a pure pot still rum, full of intense phenolic solvent notes alongside heady alcohol. Brown sugar and molasses notes bubble through this, but the focus remains squarely on the funky hogo and raw alcohol character. On the palate, the rum explodes with sweetness, showcasing myriad flavors that you just can’t suss out in the overpowering nose. Brown sugar leads the way to gingerbread, ripe banana, coconut, cocoa nibs, orange peel, and, on the finish, more of those cloves. The conclusion has those petrol notes lingering on the palate, but it’s the explosion of flavor beforehand that lingers on the mind. A masterful blend. 100 proof. A- / $40