Looks like we now have not one but two “hard” Mexican frescas available in bottled form. Following in the footsteps of Hard Frescos comes Zumbida, which is not the same as Zumba, but will make your body move just the same.
Zumbida is made by MillerCoors, not in Mexico but in Milwaukee. It’s a malt beverage with flavoring added — mango, in this case. (No other flavors are available so far.) As such, I’m not clear what distinguishes this from a “hard soda” or any other fruity malt beverage. There is some Spanish on the label, at least.
Anyway, the taste is fine — fruity, a little funky with that vegetal malt liquorness, and quite effervescent. Imagine an Orange Crush with a lightly tropical spin and you’ve got the flavor down — it’s not quite mango, but not straight citrus, either. Could I drink one of these on the beach in Cozumel? I could. But would I drink one on the beach in Cozumel? I would not.
B- / $9 per six-pack