This new brand of supermarket-friendly wines comes from John Anthony and Michele Truchard — and together they are JaM Cellars. If that isn’t catchy enough, the names of the wines — Toast, Butter, and Jam — and black-plus-one-primary-color labeling are likely to stick with you.
JaM may wear its obviousness on its sleeve — or, on its label at least — but let’s see how it does on the palate.
NV JaM Cellars Toast California Sparkling Brut – Extremely dry, its fruit takes its sweet time to make an appearance, eventually coming forward with simple notes of apple, lightly browned butter and sage, and — indeed — notes of toasted bread. The finish is simple and short, nearly devoid of the sweetness I expected to find despite the Brut indication on the label. A credible, yet very simple, California sparkler. B / $25
2015 JaM Cellars Butter Chardonnay California – Buttery, yes, but more restrained than you’d think. Simple fruit and brown butter is spiked with notes of allspice, plus a touch of grapefruit peel. The finish is a bit chewy, with some unfortunate green bean character on the back end. Fair enough for a Tuesday evening, though. B- / $16
2014 JaM Cellars Jam Cabernet Sauvignon California – Again the name doesn’t lie. Completely overblown with chocolate syrup, overripe plums, and juice currants, this sugar bomb hits the palate with a vengeance and never lets go. Frankly I couldn’t get through half a glass… but what are you expecting, anyway? D- / $20