Bet, long E. Rhymes with “beet.” In fact, it sounds exactly like “beet.” And that is all because this new vodka is made with beets as its base.
Made in partnership with the distiller 45th Parallel, Bet Vodka is a Minnesota-born spirit that uses only locally grown sugar beets in its mash.
The results are perfectly fine, if not entirely earth-shaking. The nose starts off a bit musty, just hinting at the sweetness that a sugary base can provide. I catch a few gentle, winey notes here as well, unusual for a vodka.
On the palate things diverge considerably, with a rush of sugar hitting the tongue first, bringing along rapid-fire hits of marshmallow, cotton candy, and marzipan. The back end takes these flavors and offers them up in a gently scorched rendition, with more of a toasted marshmallow tone. Things are clean, though still lightly sweet, on the finish, after which a touch of charcoal emerges (and grows) as the primary elements of the vodka fade.
All told, Bet doesn’t strike a whole lot of new ground — except, of course, in the realm of creative pronunciation.
B / $35 / betvodka.com