Havana Club is one of Cuba’s most noteworthy and famous rums. So how exactly does this bottle come from Puerto Rico?
Allow me to explain the best I can…
Like many things today, Havana Club isn’t a rum per se but a brand. The vast majority of the world knows Havana Club as a rum brand now produced in Cuba by Pernod Ricard. But the U.S. rights to the Havana Club brand name are owned by Bacardi, which a while back slapped it on one of its Puerto Rican products — though it is said to be produced using a recipe given to Bacardi by the original familial creators of Havana Club. (This split occurred about 20 years ago, and the history behind it is, like all things, quite complicated.)
For decades this has not really mattered, since Havana Club (Cuban) could not be sold in the U.S. anyway. Both Pernod Ricard and Bacardi have lived uneasily with the detente… the way the U.S. and Cuba have lived with one another in similarly uneasy peace.
Then comes Obama, who starts relaxing trade restrictions with Cuba. While you still can’t buy Cuban rum in the U.S., it’s starting to look like, maybe, you soon might be able to. In fact, the U.S. government recently granted the trademark back to Cuba… but Bacardi isn’t letting it go without a fight. Hence a big push of late for Bacardi’s Havana Club — primarily seen only in Florida but now aiming to head nationally in order to bolster its trademark claims.
Today there are two expressions of Bacardi’s Havana Club: a white rum and an anejo offering, the latter of which we review here.
Bacardi’s anejo rendition of Havana Club is just 1 to 3 years old, which makes it a rather young rum, and not anything I’d describe as “anejo.” I tasted it against Cuban Havana Club 3 Years Old, which is filtered to a near-white color but which should, in theory, retain the bulk of the flavor profile of a rum left without filtering. The Cuban 3 year old is clearly a richer and more fulfilling spirit, loaded with citrus and tropical notes, coconut, and banana.
The Puerto Rican/Bacardi Havana Club is thinner, with notes of vanilla and brown sugar backed up by vaguely Indian spices (think chai), barrel char, and some grainy notes on the finish. The fruitiness of the Cuban version is lacking here, with mild petrol notes picking up the slack where those herbal/granary-focused elements leave off. (It should go without saying that it’s nothing like the Cuban Havana Club 7 Year Old expression, which I also retasted for this, although it is at least similar in color.)
What then to do with Bacardi’s rendition of Havana Club? It’s worthwhile as a mixer — those odd chai notes are oddly engaging — but it simply doesn’t have enough power or depth to make you forget the real deal. Let’s call it Bacardi Club and open the doors for the Cuban stuff, already.
B / $28 / havanaclubus.com