Remember Whisky Blender? Which lets you whip up your own bespoke vatted malt?
Now the company behind that operation is doing the same thing with another big spirit category: Rum.
Same idea as before: Rum Blender has seven rums to choose from. You select the proportion of each that you want, in 10ml increments, until your 700ml bottle is full. Give your rum a name and wait for it to arrive via the mail. Voila! You now have a unique rum that no one else can lay claim to.
The challenge here is the same as with Whisky Blender: Picking rums based solely on one-sentence descriptions isn’t easy. How much Buttered Strumpet do you want? How much Candy Cane? Blending is tough when you have the base spirits right in front of you, and sight unseen, well, it’s near impossible. Rum Blender doesn’t reveal much about either age or even country of origin, which is a bit frustrating. (Business idea: Let folks buy a set of mini bottles to play with at home so they can tinker before they buy!)
I mixed up my own rum — Ron de Nada, get it!? — and the results are about as I thought they would be. The rum is palatable and a good mixer, but it’s a bit workmanlike and isn’t my favorite straight sipper. It’s got nice chocolate and vanilla notes, but the petrol overtones make it come across as relatively immature — although I have no actual way of knowing how old it is. Stylistically, it’s mostly reminiscent of younger Jamaican stock.
A typical blend will likely run you $70 and up, with shipping on top of that. That’s a huge amount to pay for rum, where $30 will get you an amazing top shelf bottle. But then again, those won’t have your name on them.
In other words: Come for the rum, but stay for the experience and fun of blending.