As the story goes, this line of “sour mash whiskeys” — basically liquor made from corn that’s cut with a little malted barley — got its start in Mt. Airy, Georgia thanks to Carlos Lovell, the son of a son of a son of a moonshiner who finally decided to take the 150-year-old family business legit. Lovell Bros. was officially launched in 2012 — when Carlos was 84 years old.
What you’re looking at is fancy moonshine, though Carlos would probably bristle at that term. Both of these products — one straight white dog, one lightly aged — are the real deal and incredible bargains alike.
Lovell Bros. Georgia Sour Mash (White Whiskey) – Rustic on the nose, this unaged whiskey feels like it’s going to be a moon-shiny heat bomb, but those aromas of grain and petrol lead to some surprising places. Namely, there’s lots of fruit on the palate of this white spirit, apples and peaches and coconut — before some gentle notes of roasted grains wash over the lot. The finish is warming and lengthy with hints of chocolate, soothing and coming across as anything but the firewater you might expect. As good a white whiskey as you’re going to find on the market today. 95 proof. Reviewed: Batch #2. A- / $23
Lovell Bros. Georgia Sour Mash Whiskey – Take the above and age it for an unstated amount of time in old Jack Daniel’s barrels and you have this, distinguished by the brown color and the addition of the word “whiskey” to the name. A surprising degree of lumberyard wafts across the nose, washing back much of the inherent grain character present in the white dog. Some baking spice and vanilla notes mingle with the wood, too. But as with the white whiskey, the body again tells a different tale than the nose. Here we find stronger baking spices, more baked apples than fresh ones, and a woodsy, frontier character that arrives almost with a smoky note. Very young, but surprisingly easy to sip on — and with none of the lingering heat of the white dog. 86 proof. Reviewed: Batch #5. B+ / $23