This 100% agave tequila is not to be confused with Vida or Dulce Vida, Pura Vida is a small brand with a focus on flavored tequilas. The company also makes straight tequila, including this unaged blanco. Pura Vida is in the process of moving to its own distillery; this sample is still produced at NOM 1414.
Moderate, peppery punch kicks off the nose, with some notes of lemongrass and a clear jalapeno edge. On the palate, there’s sweetness and spice, some surprising caramel character, and a more gentle lacing of agave with the tequila’s more up-front citrus notes.
The finish is clean but still offers an ample, classic tequila character. Overall, Pura Vida doesn’t reinvent the wheel here, but it does put together a quality blanco with plenty to recommend.