Piehole is arguably the most maligned name in spirits today. Named in honor of a common insult, designed with labels that feature buxom farmer’s daughters, and a member of what is probably the most reviled category of spirits on the market — flavored whiskey — that’s three strikes before the bottle’s even open.
Piehole is Canadian whisky, flavored with one of three “pie flavored liqueurs.” No one’s trying to pass off artisan biodynamic infusions here, this is classic whisky-‘n’-chemicals, just like mom used to make. (Presuming mom worked down at the local food science lab.)
Well, without further ado, let’s have a taste of these three Pieholes, shall we?
All are 70 proof.
Piehole Apple Pie Flavored Whiskey – Lots of sweetness evident on the nose, though the apple notes don’t quite come through until the body takes hold. They nailed the crust flavor here — slightly well-done — but that combined with the heavy sweetness directs the finish toward a more generalized, super-gooey-sweet character that’s hard to peg as any specific fruit. The cinnamon flavors help establish it as apple pie more than anything else. Drinkable. B-
Piehole Cherry Pie Flavored Whiskey – This one’s quite medicinal on the nose, a common hazard among cherry-flavored spirits. Here things go off the rails, with an intense cough syrup character that simply doesn’t let up. It’s arguably not distinctly cherries and it’s definitely not pie, adhering closer to the melted Jolly Rancher motif one tends to find in this spirits category. The finish veers wildly into astringent elements that linger uninvited for quite awhile. D+
Piehole Pecan Pie Flavored Whiskey – Very sweet again up front, offering a fairly authentic glazed and heavily sugared pecan character on the nose. The aroma is almost like a praline, really, and that carries over to the body, though again, as with the apple pie expression, an almost burnt cookie character threatens to unravel things. While the nutty elements are fun enough (and conceivably cocktail-worthy in modest dosage), there’s so much sugar here that it’s tough to get through more than a few small sips of the stuff; a full shot would probably kill you. Not from the alcohol, but from the diabetes. C
each $15 / pieholewhiskey.com