Drinkhacker Reads – 02.17.2015 – 1792 Gets Upgraded For 2015
Another day, another makeover: this time we see Barton’s 1792 expression getting an overhaul on the packaging and marketing, resembling something heavily influenced by early 20th century/Art Deco aesthetic. While we’re assured that the ingredients inside haven’t changed, this is also the kick off to a campaign featuring new varieties of 1792 including Single Barrel, Barrel Strength, High Rye, and Sweet Wheat somewhere in the not too distant future. Barton has also updated its website to reflect the new campaign. [1792]
The Wall Street Journal‘s Lettie Teague takes on ten myths commonly told in the wine world and attempts to find the truth behind each one. Veteran vino drinkers won’t find anything new here, but folks new to wine may find this article useful to keep in mind while looking for their next bottle at a shop. Elsewhere, Business Insider tells us about the 9 types of wine we really ought to be drinking. [WSJ]
Bourbonr reports on the arrival of new 17 year old Wild Turkey. “Master’s Keep” comes in at a paltry 86.8 proof, with some cryptic notes on the label and the bold slogan “crafted with conviction.” No word on release date yet, nor price tag. [Bourbonr]
Got C$140,000 to spare? If so, Dalmore’s got your next investment ready to roll! The Spirits Business is reporting that the Signature Liquor Store in Vancouver has a set of four single malts ranging from 42 to 46 years in age for sale starting today. By comparison, it is important to keep in mind that C$140,000 was the last going price for the Toronto Maple Leafs hockey franchise. Oh, Canada! [The Spirits Business]
And finally today, our pals over Winebags.com do a heck of a job with their Vine Daily columns, and this infographic detailing how the world’s alcohol is made is simply outstanding. Worth pouring a glass of your favorite and studying over a long period of time. [The Daily Vine]
I am glad to see that drinkhacker got an upgrade with 1792 Rye. Looks like another one that my son-in-law and I will have to give a try sometime!!!!
Upset about the WT17. Jimmy must not be too happy with bourbon that old and underproofed!