Review: DeLeon Tequila Platinum

Review: DeLeon Tequila Platinum

Deleon 69469 1

P. Diddy‘s not happy merely to be a major player in the world of vodka. Now he wants to rule tequila, too.

DeLeon is a new ultra-premium Highland tequila, 100% agave of course, designed to go toe to toe with Patron and other top-shelf tequila brands. Available in no fewer than six expressions — including Diamante, a joven expression, and Leona, a reserve anejo bottling that costs $825 — the most simplistic (and affordable) of the bunch is a blanco: DeLeon Platinum, which runs $60 and up. All the better to pay for the fancy, thick-glass bottle, metallic stopper, and talk of traditional clay ovens and such.

And hey, celebrity branding aside, it’s a pretty good tequila.

The nose is rich with peppery notes, but also hints at lemon custard, along with some vanilla-dusted creme brulee notes. It’s got the character of a classic blanco, but it also hints at austerity — despite the fact that this is a completely unaged and unrested tequila. The body continues the theme: Spicy agave, bright lemon juice — almost candied with a sweet edge — honey, and touches of menthol. It’s very mild, and extremely easy-drinking — the same qualities that make Patron so very popular.

DeLeon Platinum is a tequila that doesn’t exactly pump up the agave, but it doesn’t try to mask it, either. Rather, it takes the natural herbal character of blanco tequila, then tosses in some natural complementary flavors that add subtlety and complexity. The end product may be on the lighter side — so approach DeLeon with the appropriate attitude — but that may suit many tequila drinkers just fine.

80 proof.


DeLeon Tequila Platinum




Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content creation company.


  1. John S. Steidler on February 12, 2015 at 9:23 am

    Another good tasting tequila that I need to try. One just has to remember to has some lemon pieces to suck on after each shot.

  2. jeff on February 12, 2015 at 8:36 pm

    I don’t have a problem with spending $60 or so on a bottle of good tequila…but I am concerned about how much I spending on the classy, decanteresque, bottle in which the tequila is held.

  3. Anonymous on June 18, 2015 at 3:40 pm

    Looks like a bottle of Cologne.

  4. Anonymous on January 7, 2016 at 1:03 am

    Bup the $400 bottle. Way better

  5. Anonymous on July 26, 2020 at 2:47 pm

    Shot the blanco. I don’t like it. Not a top shelf tequila.

    • Anonymous on January 8, 2022 at 6:10 pm

      Despite taste being preference to say it’s not a good quality tequila just means you have poor booze judgment and have no idea how to judge booze or what to look for lmao. You don’t need to like it and completely normal not to no matter how high end but that comment just screams inexperience

  6. Anonymous on August 13, 2020 at 10:10 pm

    This is a bunch of hooplah for the celeb name attached to it. It’s one step above turpentine. Yuck. Nice pkging scam . Try number Juan Blanco by comedian Ron white…that’s something you can actually boast about.

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