Drinkhacker Reads – 01.20.2015 – 100 Cases of Bud Light On The Wall
Rabobank issues their quarterly report with predictions for the global spirits market in 2015. In short: demand for spirits in Europe is moderate, and Scotch is on an export decline, leading Diageo to defer plans to expand production; China’s thirst for luxury items is being quenched, while U.S. and India are showing healthy growth. You can read the whole thing here. [Rabobank]
In other whiskey news, Richard Thomas at Whiskey Reviewer tackles bourbon’s five biggest myths, the Drinks Report covers new packaging innovations for 2015, robbers walked away with over $100,000 in rare whiskeys in Montreal, Travel and Leisure magazine lists its favorite whiskey bars in America, and JR Revelry (review forthcoming) becomes the first bourbon on the market owned by a Latino businessman.
A new report from the USDA finds that craft brewers can use up to four times as much barley per barrel of beer than their mega-conglomerate counterparts. Totally unrelated but still kind of cool: German firefighters have built a life-sized fire engine from over 4,700 beer crates.[Mother Jones]
And finally today, a new mobile app has the capability to deliver up to 100 cases of Bud Light to your doorstep within an hour. Forgoing the question of why someone would want 100 cases is the question of why on earth this app was developed in the first place. [Bustle]