Tattoo artist Don Ed Hardy was mentored by Sailor Jerry Collins… and some claim that Hardy has flown a bit too close to the sun, imitating Sailor Jerry’s style a bit too closely. Well, the detractors will have more to talk about with Ed Hardy rum, a spiced rum that looks on the surface, well, a whole lot like the rising star Sailor Jerry Spiced Rum, which was released in 2008.
Rest assured that, uncannily similar label appearance aside, Ed Hardy Spiced Rum is not a mere repackaging of Sailor Jerry Spiced Rum. For starters, Hardy — which does not indicate where it is made, how long it is aged, or what it is spiced with — is bottled at 70 proof vs. Jerry’s 92. That alone distinguishes these two rums, but the flavor profile is quite different, as well.
The spice feels drawn from orange peel, cloves, and cinnamon, but it’s a bit underdone and not really racy enough to stand out against a mixer. The rum is sweet enough — not on the scale of the densely caramel-focused Sailor Jerry — but the lower alcohol level makes it come off as a little watery on the finish.
Ed Hardy does have one thing on its side, though, and it’s that the low alcohol level means it’s relatively easy to sip on straight. Not that you’re likely to ever encounter this outside of a conjoining with a healthy slug of Coke and, probably, a red Solo cup, but in case you want the option…
B / $16 / edhardyrum.com