Drinkhacker Reads – 01.05.2015 – Great Lakes Brewing Rebrands, Gandhi Gets a Beer
Drinkhacker Reads – 01.05.2015 – Great Lakes Brewing Rebrands, Gandhi Gets a Beer
We’ve heard the phrase “new year, new you” all over Twitter in the past few days, and that’s good news to hear. We can think of many people who need to take this mantra to heart. One company really going for it in ’15 is Great Lakes Brewing, which has announced a total overhaul of its packaging, and released its seasonal schedule for the entire year. [Beer Pulse]
Our nation’s capital is about to welcome in a third distillery opening within its borders. One Eight is on target to open this Saturday (January 10th), and WTOP spills the details. Elsewhere in DC, Mitch McConnell and the entire bourbon industry is still holding on to hope that the now mythical “Bourbon Summit” will eventually take place between he and President Obama. [WTOP]
New England Brewing Company is coming under fire for putting Gandhi on a beer label. The bewildering Gandhi Bot features a cyborg replicant of the famous non-violent, fasting-prone resistance leader. The company has since apologized but insists that Ganhdi’s grandkids “admired” the artwork. [BBC]
Japanese whisky legend Takeshi Taketsuru has passed away at the age of 90. The Nikka master distiller and son of distillery founder Masataka Taketsuru was credited with the much of the brand’s modern success. [The Spirits Business]
Cosmos magazine tackles the debate of whether or not wine making is an art or science. Who says it can’t be both? Haven’t most scientists over the ages felt there was beauty and grace in their work? [Cosmos]
Chivas has unveiled a new look for its 21 Year Old expression. It is expected to be released in February and will arrive in three different bottle colors: sapphire, ruby and emerald. There’s also a 28 year old Aberfeldy coming out soon, and Sku digs up two new Jack Daniel’s expressions: a single barrel rye and a barrel proof version of the original recipe. [Billionaire]