Spirits are proliferating madly these days, which means liquor stores are getting increasingly crowded and more confusing — while some favorites are getting even tougher to find on shelves.
Ezra’s, a new online spirits store, thinks it has a solution: Curation. Proprietor Parker Newman explains.
We try to use content as a way to educate consumers on the distilleries and the people behind them. We don’t want people to make buying decisions by the design of the bottle and we know how intimidating a giant wall of spirits can look. So to counteract this, we work with distilleries that we think are putting out great products, have passionate founders and are doing all they can to push their respective spirits category forward. We like to think of ourselves as a curated marketplace with an ever growing product selection.
The Ezra’s online shop is spare but intriguing, full of unusual offerings you won’t find at Costco. (Akashi White Oak for $38/500ml? Sign me up!) Lots of extra content and video material makes this more of a fun little visit with a spirits expert than the hard sell you get at a traditional merchant. Check ’em out for your holiday shopping!