Unlike most people who have already packed up and shipped off for the holiday weekend, we never stop working here at Drinkhacker. Going forward into that great November night, we’re still here scouring the wires for the latest news and reads. We find this duty to be especially important today, given that we’ll all need an excuse for something to read while avoiding political discussions with relatives. So without further adulation, let’s get to it!
In a major victory for great taste, more Americans are drinking craft beer than Budweiser. Now mind you this doesn’t include the entire Budweiser stable of brands, and it’s really only folks in the 21-27 year old demographic. But it’s still good news, right? In response to this information, the marketing folks have decided on a bold new strategy to woo those back who have left: not using its famous Clydesdale horses in its ads. How about just making better tasting beer? [Slate]
In science news, a look into the mystery behind the gorgeous photographs of whisky rings, and why they occur. No doubt we’ll be staring blankly into the bottom of a glass this week in order to avoid family conversation. Elsewhere in science news: bubbles in a glass of beer help to prevent spills better than other liquids. [Scientific American]
Balcones has agreed to drop its restraining order against founder Chip Tate. Hopefully this means they can also drop the drama and get back to making some pretty good whiskey. [Waco Tribune]
And finally today, just a reminder that while tonight is one of the busiest bar nights of the year, it’s also one of the most dangerous days for drunk drivers. Please have yourself a safe, happy, enjoyable Thanksgiving and stay tuned for Friday when we’ll publish the 2014 edition of our annual Gift Guide — chock full of suggestions of things to take to your next holiday affair.