Drinkhacker Reads – 11.10.2014 – Anheuser-Busch and the Case of the Purchased Microbrewery
Drinkhacker Reads – 11.10.2014 – Anheuser-Busch and the Case of the Purchased Microbrewery
Just mere hours after announcing its intention to launch a tequila-flavored beer in Spring of 2015, Anheuser-Busch InBev NV announced its acquisition of Oregon’s 10 Barrel Brewing Co. This is just the latest in AB InBev’s attempt to enter the craft market, after purchasing Goose Island in 2011. Look for the company to make more waves in the immediate future, as it is also currently in a bit of spot regarding beer distribution in the commonwealth of Kentucky. [Wall Street Journal]
With the 100th anniversary of World War I arriving, the Drinks Business takes a look at five historical drinks that played a significant role in the great conflict. [The Drinks Business]
Scientists in Spain confirm that aromas from regular beer can help to improve the taste of non-alcoholic beer. The study, publishing the Journal of Food Engineering, found that 90% of tasters preferred enriched low-alcohol beer instead of their original factory counterparts, and this percentage rose to 80% for alcohol-free beer. [Redorbit]
And finally today, Campari has unveiled the 2015 images of its annual calendar and announced its subject: actress Eva Green. Most noted for her roles in such films as Sin City, 300, and Casino Royale, the actress joins a corps of Campari calendar models that has included Jessica Alba, Eva Mendes, Penelope Cruz, Benicio Del Toro, and Uma Thurman. The awfully swell folks at the Spirits Business have the full slideshow of images for your consideration. [The Spirits Business]
