Scotch distillers continue to take oddball twists and turns. For Jura, its latest adventure brought it from the Isle of Jura and landed it in Brooklyn, New York. Jura Brooklyn is a dramatic bespoke single malt with a bizarre provenance. Here’s the deets:
In 2013, Jura brought together 12 respected Brooklyn artisans to co-collaborate on Kings County’s first single malt Scotch whisky. As the rule-breaker of the Scotch whisky world, Jura was long intrigued by Brooklyn, a geography that similarly defies convention. Jura’s rogue of a Master Distiller, Mr. Willie Tait, traveled across the Atlantic to the streets of Williamsburg, Park Slope, Bushwick and every neighborhood in between, with one objective: to craft a world-class single malt Scotch, chosen by and for the people of Brooklyn.
Tait met with his hand-picked team (Bedford Cheese Shop, Brooklyn Winery, The Richardson, Post Office, Fine & Raw, New York City Food Truck Association, BAM, Brooklyn Brewery, Noorman’s Kil, Vimbly, Buttermilk Channel and Brooklyn Magazine) in New York’s famed borough, armed with six different cask samples each reflecting the distinctive flavors of Brooklyn’s heritage (such as BBQ, Egg Cream and Artisanal Chocolate). During a series of blending sessions held in Brooklyn, the collaborators tasted different whisky marriages paired with fried chicken, artisanal cheese and fine chocolates, finally arriving at a whisky by Brooklyn, for Brooklyn.
Jura Brooklyn has been aged up to 16 years in American White Oak Bourbon, Amoroso Sherry and Pinot Noir casks.
In tasting Brooklyn, it seems the borough likes it nice and mild. Jura’s new creation is quiet on the nose. Lightly smoky, it exhibits simple cereal notes with the lightest hints of coffee bean. Aromas fade quickly, leaving behind just smoky wisps like an extinguished candle. On the palate, the sherry cask elements become clearer, while the smokier elements take on a more maritime tone, laced with seaweed and iodine. The finish is short, with a focus on honeyed shortbread, ash, and a hint of sweaty dog. Sadly it stands in the shadow of more flavorful, richer competitors… maybe a bit like Brooklyn itself. (Sorry, Brooklynites! Don’t throw things!)