Drinkhacker Reads – 09.22.2014 – We’re Drinking Less Scotch?
Prices are going up, and we’re drinking less scotch. According to an article published in Harper’s, scotch exports declined 11% in the first half of 2014, with “economic headwinds and uncertainty” being cited as the main reason. Has the bubble burst? We’ll see if scotch rebounds in the second half of the year. Elsewhere in the pages of Harper’s, advertising icon Sir John Hegarty takes some pretty harsh shots at advertising in the wine industry, claiming that the means by which the wine industry communicates to consumers are “pathetic” and “daft.” [Harper’s UK]
The Filson Historical Society in Louisville is about to open up some of the world’s rarest and oldest bourbons in celebration of Repeal Day. Most of the bottles to be opened were manufactured during the era of Prohibition. Hopefully this will bring more attention and money in the direction of what Mike Veach and crew are doing to preserve a rapidly fading piece of important history. Because we’re drinking it! [Business Insider]
Lately there’s been much ado surrounding transparency (or lack thereof) and Templeton Rye, which has resulted in a flurry of criticism and threats of a class action lawsuit being filed on behalf of consumers. Richard Thomas and his intrepid band of reporters at Whiskey Reviewer offer up this excellent summation of events thus far, and Cowdery chimes in on flavoring in whiskey in his own inimitable way.
In other legal news, Diageo has settled its lawsuit with the Explorers Club of New York. Terms of the agreement were not disclosed, but this finally ends the year and a half long dispute between the two. Diageo will be able to continue to sell whiskey under the Explorer’s Club name and no doubt the Club itself will be getting a share of the profits. [The Spirits Business]
And finally today, a special shout out to Mark Gillespie of WhiskyCast, who is getting ready to celebrate his 500th podcast in the coming weeks. Doing 500 episodes of any show, let alone one based on spirits, over the stretch of a decade takes a heck of a lot of sweat equity and love. If you don’t have his podcast earmarked for regular listening, you most certainly should. Sláinte, Mark! [Whiskycast]