Drinkhacker Reads – 07.23.2014 – Bourbon, Bad Banner Ads, Buyouts and Boston Beer
Drinkhacker Reads – 07.23.2014 – Bourbon, Bad Banner Ads, Buyouts and Boston Beer
Bourbon production in the state of Kentucky has reached production levels not seen since the 1970s. More than 5 million barrels are currently aging in warehouses across the Commonwealth, with no signs of growth slowing down any time soon. Alltech, which recently took a bruising on the site for its Town Branch Bourbon, also announced plans to open a new distillery in eastern Kentucky. One of the poorest regions in the nation, it’s good to see companies bringing new jobs to the region. So in the interest of fairness to Alltech: Kudos. [Lane Report]
According to the Drinks Business, Diageo has been hit with another complaint, the second in 2014, by the UK Advertising Standards Authority for its recent Captain Morgan Facebook advertisements. In totally unrelated news, a Diageo marketing and advertising executive is leaving the company to go to Facebook. [Drinks Business]
For weeks there’s been talk of Drambuie getting snatched up on the market by a mega-company, with several names being thrown about as nominees. Now we’re getting a clearer picture and it looks like William Grant is in the lead, but not at the price tag Drambuie’s owner is asking. [Herald Scotland]
And finally today, Boston tech companies are now using beer as a way to lure in the best and brightest to startup companies. Clearly, foosball and table tennis tables, scooters, mud wrestling midgets, Rock Band consoles, private chefs, and masseurs were just not cutting it for this new generation. [Beta Boston]