Drinkhacker Reads – 07.21.2014 – ID That Old Whiskey!
Rare is our chance to talk about the world of sports on the site, but this one is worth it: the New England Patriots (an NFL football team, for our international friends) are suing Bacardi after the mega-company walked away from a deal involving a new pavilion to be built on stadium grounds: Casa Bacardi. [Boston Globe]
In other comedy news: Diageo, the multi-billion dollar, internationally-based spirits empire with tens of thousands of employees globally, defends its right to be called a “craft distiller” over at the Spirits Business. Fittingly, this article comes during the latest release in its Orphan Barrel project: “Rhetoric.” Up next: Ford rebrands itself as “artisan,” the Koch brothers are “small businessmen,” and Apple reinvents itself as “a modest little startup”. [The Spirits Business]
In science news: researchers at The University of Texas have genetically engineered worms that can not get drunk no matter how much alcohol they ingest. This could prove promising for future sobriety technologies, such as pill to sober people up immediately. [Independent UK]
Finally today, a site which has been getting a lot of buzz lately is WhiskeyID, an incredible new resource where folks can try and figure out the origin of that old dusty bottle from their grandparent’s attic instead of emailing us about it. Lovingly culled together by some of the most passionate whiskey fans on the net, it’s limited in scope but insanely informative. Expect great things from this site in the near future. We’ll be checking in regularly! [WhiskeyID]
