Here’s one of the weirder celebrity endorsements we’ve seen in a bit: according to the anonymous press officer from Proximo Spirits, “Fans of Elvis Presley know how much his ‘Hawaii’ years molded him into the superstar icon he is today.” Which gives us pause, considering his early years seem to weigh more iconically on the walls of Cracker Barrel gift shops than the Hawaii years, but that’s for hardcore fans to debate. Nevertheless, Three Olives vodka is issuing a “coconut water” flavored vodka in tribute to The King. Why this $21 flavored vodka is “coconut water” as opposed to simply “coconut” is also a bit of a head scratcher. Maybe the company could shed some light on this matter. [via press release]

In other head scratching news, geriatric rocker Sammy Hagar was once synonymous with his long time love of tequila. Long before other heavy metal stars fashioned their own tequila lines, the former Montrose singer was crooning ballads professing his love for the spirit. According to Gawker, he’s now switching teams and hawking rum as his spirit of choice. We’ve reviewed one expression of Sammy’s rum to date; another is coming up. [Gawker]

Forbes profiles the latest trend in craft winemaking: using ancient amphorae as opposed to barrels. [Forbes]

Keeping with its trend of nice looking, easy to read infographics, Quartz offers its  latest update profile of where the world’s biggest vodka drinkers are located. [Quartz]

The Independent is reporting that thieves have stolen almost $30,000 worth of Bombay Sapphire from a truck in Northhamptonshire, UK last week. Authorities are asking that anyone offered cheap, large quantities of the gin to contact local authorities immediately. [Independent UK]

The Guardian UK takes a survey of beers endorsed/branded by UK rock stars, and picks the best of the bunch. [Guardian]

And finally today, in what has to be the most Irish advertisement most Americans will see all year, Tullamore Dew has supplied us with a gorgeously shot ad with a twist worthy of one of Joyce’s Dubliners short stories. The inclusion of the traditional Irish song “A Parting Glass” aids in telling the (short) story of four friends sending one of their own off with a fond farewell. It’s stark, dignified, and wonderfully Celtic through and through.

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