Drinkhacker Reads – 02.12.2014 – Product Launches And Revamps Day
Aberlour is getting ready to launch a global rebranding initiative of its product line. The Pernod-owned single malt has refreshed its logo and is planning an aggressive social media campaign, led with the tagline “Made From Experience.” No word on which supermodel or actress they’re recruiting as a spokesperson. [Just Drinks]
In other product launch news, Beam-owned 2 Gingers Irish Whiskey is getting ready to roll out nationwide. Originally only available in Minnesota (…), 2 Gingers was acquired by Beam in late 2012 to expand its Irish portfolio and has slowly increased its distribution since the acquisition. We had a review of it almost exactly to this date last year, and gave it fairly strong marks. No word on whether or not its recipe/profile has changed since then. [Marketwatch]
Peat and smoke fans rejoice! Islay is getting another new distillery. The Daily Mail (not exactly the most reliable source at times) reports that construction on the Gartbreck distillery in Lochindaal will start immediately with the hopes of being online by the end of this year. Lochindaal is no stranger to distilleries, having had one in the past few centuries. [Daily Mail]
And finally today, in a bold marketing move, Molson has installed a beer fridge in the middle of the Olympic village in Sochi. However, there’s a hitch: an athlete must have a Canadian passport in order to open it and help themselves. Oh, Canada! [People]
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