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Drinkhacker Reads – 02.03.2014 – Booker’s 25th Anniversary Edition

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Beam will be celebrating 25 years of its excellent Booker’s bourbon with a 9 to 11 year old uncut unfiltered goodness in a limited run. Bottles will be shipping soon at a price tag of around $100. In its honor, the Beam folks recently did a promo video interviewing the Noe family, and the importance of this bottling.

Elsewhere in Beam news, Shanken is reporting that its biggest shareholder, Bill Ackman of Pershing Square Capital, has reduced his stake in the company from 13 to 8%, unloading about half a billion worth in shares in advance of the closing of the Suntory deal. [Shanken News Daily]

Science has finally come through with some compelling evidence to answer the age-old question: “Which nation parties the hardest?” Quartz is reporting that the citizens of South Korea drink twice as much liquor per week than Russians and four times as much as the average American. [Quartz]

And finally today, the Federal Aviation Administration has ruled that beer delivery by drone is illegal, thereby crushing the hopes and dreams of folks in Washington and Colorado of a future where booze and weed are delivered by airborne robot to their door. [Atlanta Journal]

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Rob Theakston

Rob Theakston is a contributing editor to Drinkhacker.

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4 Comments

  1. Joshua February 3, 2014

    Yes, please explain to me the importance of this $100, 9-11 year old, “uncut, unfiltered” bourbon. Also, do you know of any good bridges for sale?

    Reply
  2. Phil February 7, 2014

    In the wake of the news stories about Jim Beam being sold to a Japanese corporation, Beam decides to play up its long rich history, ties to Kentucky, and images of old Southerners in rocking chairs on their front porches. It’s a little like Budweiser going full-on Americana with its advertising after AB was sold to a European corporation.

    Reply
  3. Kitty February 14, 2014

    PLEASE help me get hold of 2 bottles of the 25th aniversary Bookers for my husbands 62 birthday and retirement party! He is a diehard fan of Bookers!!

    Reply
  4. Christopher Null February 16, 2014

    Kitty – Reader Matt O’Keefe passes along that he’s found it at totalbeverage.net for $100 a pop.

    Reply

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