Diddy done at it again! Unsatisfied with his dominance and rebranding of Ciroc, the Puff Diddles has partnered once more with Diageo to acquire DeLeon tequila. While few details of the transaction are available, the partnership has proven profitable for all parties in the past. Ciroc has gone from shipping 50,000 cases to 2 million cases annually in just under six years. It’ll be interesting to see what happens this time around. [BevNet]

Organizers of the Beer Bloggers Conference have taken time to sort through the wide spectrum of static to give us a stronger signal on what they believe to be the 20 most influential beer websites in the world. The results are mildly surprising, with many corporate brand sites dominating the top half. We’re not exactly sure “influential” is the right term to be used here, as its hard to see just how consumers are influenced or compelled to drink a product just from a visit to a web site. Nevertheless, it’s an interesting methodology and fine attempt at developing a picture of the beersphere. [Beer Bloggers Conference]

NPR radio program Here and Now makes an argument that Bourbon makers outside of Kentucky could spark innovation. Because clearly there’s absolutely no innovation happening with bourbon in Kentucky. WARNING: There’s no mention of Pappy Van Winkle here. Like… none. Go home, NPR. You’re drunk. [Here and Now]

Bloomberg Business Week has a great (but quick) interview with Beam figurehead Fred Noe, who is out promoting the new Beam Single Barrel. Fred’s in his usual great and humorous form, and then the interviewer has to go and screw everything up by bringing “PVW” into the conversation. [Business Week]

And finally today, a new study from Denmark suggests that women who drink a glass of wine a day during pregnancy have better, well-behaved children. Now buy me a toy!!! [Express UK]

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