Zing is sold with a light on the bottom that either flashes or emits a steady red glow, making it immediately the most striking and most ostentatious bottle of flavored vodka you can have on your shelf. (It’s a frosted white when it’s turned off.) Zing is sold in two and only two varieties: Straight/unflavored, and red velvet. Yeah, red velvet.
Zing’s creative director is Chris Brown. Yes, that Chris Brown. I guess he likes red velvet cake and red LEDs.
Made from a corn and wheat base in Rochester, New York (the holy land!), Zing is 4-times column distilled and “rigorously” filtered. The red velvet variety is artificially flavored.
The aroma of cake frosting and vanilla are striking right out of the gate. Whether this is red velvet or white buttercream is impossible to say, but it is hugely sweet and heavily flavored. The back end offers some light hospital notes typical of grain vodkas, with a vaguely lime-like finish. This all comes together in a sort of bizarre way, a bit like eating a handful of candy alongside the cake at your son’s birthday party. A bit much for me. Pass the crudite-flavored vodka, please.
C / $27