Drinkhacker Reads – 11.21.2013 – The End Of Flavored Vodka?
Good news everyone! Restaurant Sciences LLC is reporting that sales for flavored vodkas fell almost 12% over last year’s 3rd quarter reports! Hooray! This means no more “innovative” flavors like grass clippings, musty fall leaves, or leather in our neutral spirits! Further from the report:
Restaurant Sciences tracks more than 600 flavored vodka brands, with the Top 50 flavored vodkas accounting for 73 percent of sales. Among the larger brands, Absolut Citron, the flavored vodka category leader, saw a 1.8 percent year-over-year sales decline. While Grey Goose Cherry Noir flavored vodka is enjoying increased on-premise sales, all other Grey Goose flavored vodkas on-premise sales are off between eight to 20 percent. Other category leaders, such as Stolichnaya and Three Olives, are down more than 20 percent.
Hooray! [Market Wired]
Elsewhere in other “innovative” news: Amsterdam is paying alcoholics to clean their streets. The can-do spirit of keeping the areas neat and tidy caused by their equally inebriated countrymen will result in a compensation of 10 euros, a half packet of rolling tobacco, and five cans of beer distributed throughout the day. While some people think the move a genius one, others are a bit more vociferous about the new initiative. Of course, the public forum Reddit is engaging in a lively discussion over the article. [Elite Daily]
The Wall Street Journal reports on the latest findings on why hangovers hit people harder after 40 than they did in their youth. [WSJ]
The final release in A. Smith Bowman’s 2013 line will be available nationwide beginning late November/early December. The Abraham Bowman Limited Edition Port Finished Bourbon is aged 12 years, and unlike last year’s Port-finished expression, was aged four more years in oak while spending less time in Port casks. The limited edition is 100 proof and will retail for about $69.99. [A Smith Bowman]
And finally today, rye fans rejoice! After much consternation about its disappearance over a year ago, Wild Turkey is bringing its rye bottling back at its original proof of 101. However, due to the minimal amount of stock available, the 101 proof version will be made available to targeted markets in limited quantities. Of course, the 81 proof version will still be available en masse to those who love it.
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