Drinkhacker Reads – 11.04.2013 – Founder’s Finds Ford Pale Ale For Ship Christening
Drinkhacker Reads – 11.04.2013 – Founder’s Finds Ford Pale Ale For Ship Christening
Microbrewer Founder’s is fashioning a special pale ale to be served at the christening of a new aircraft carrier named after their fellow hometown friend, former President Gerald Ford (both hail from Grand Rapids, Michigan). The beer will be on sale at select stores this week and President Ford’s daughter, Susan, will serve as the ship’s sponsor Saturday, performing the traditional honor of breaking a bottle of American sparkling wine across the ship’s bow during the ceremony. [Founder’s]
In a year where demand for its other products have spawned such ballyhoo as lowering proofs and creating new ways to drain every last drop from its barrels, it’s surprising to hear that Beam Global’s profit dropped 12% last quarter. However, it seems that this is due largely to a major dip in the Skinnygirl product line, which lost 29% of its sales in the period. Don’t be surprised if an aggressive rebrand with a (bigger) celebrity spokesperson is right around the corner.[Wall Street Journal]
In science news: The Guardian tackles the art and science behind wine making, alcohol may not be the social lubricant everyone thinks it is, we’re still talking about Chinese hangover cures, a machine that can chill one’s beer in a minute, and a biochemist does research into the optimum ice for one’s drink.
And finally, in less than pleasant news, The Drinks Business is reporting that counterfeit wine now accounts for 20% of all global wine sales, according to unofficial industry estimates. That would never happen in other spirits industries. Never. No Sir. [The Drinks Business]
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