Maple has revealed itself to be one of the Next Big Things in spirits flavorings, and if you like the idea of literally pouring syrup down your gullet, they’re for you. Ultra-sweet and, well, syrupy, maple whiskeys are designed to rot the teeth right out of today’s increasingly sweet-toothed consumer while giving them a little buzz along the way.
Jim Beam Maple keeps things close to a tried-and-true formula. The aroma of syrup wafts out of the bottle as soon as it’s opened, and it doesn’t let up. The flavor is thick, lightly woody (perhaps the only touch of actual whiskey shining through), and unbelievably sweet. The finish lasts for days, matched only by the hysterical stickiness that coats the glass like glue. Is it whiskey? Is it vodka? Is it really just syrup? (There’s no heat to speak of.) Impossible to answer any of the above at this level of flavoring intensity.
Maple spirits are becoming commonplace to the point of market saturation. That’s fine if you’re into that kind of experience, but sadly, Jim Beam Maple just doesn’t do anything to elevate the game.